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The case of Rick\u2019s Caf\u00e9, known worldwide for the movie\n            <jats:italic>Casablanca<\/jats:italic>\n            , situates that question. Rick\u2019s was a set constructed on a Hollywood sound stage. Another Rick\u2019s was created\n            <jats:italic>materially<\/jats:italic>\n            in Casablanca decades later. Consumers are aware of this liminal condition. It is the reflexivity inherent in this awareness of performative inauthenticity that makes the case both appropriate and nuanced as an opportunity to explore paradoxes of authenticity embodied in a tourist place. The authenticity-fakery relationship is considered theoretically, not as a dualism (\n            <jats:italic>either-or<\/jats:italic>\n            ), but as a duality (\n            <jats:italic>both-and<\/jats:italic>\n            ). Empirically, the case is analyzed through an onsite investigation and a virtual ethnography. Four paradoxical dimensions of authenticity (liminal environment, liminal interpretation, liminal affectivity, and liminal recreation) are identified. Tourists, we submit, may experience several\n            <jats:italic>authenticities<\/jats:italic>\n            (i.e., objective, constructed, and existential) simultaneously and paradoxically, contributing to a reconceptualization of the tourist experience.\n          <\/jats:p>","DOI":"10.1177\/00472875241249414","type":"journal-article","created":{"date-parts":[[2024,5,18]],"date-time":"2024-05-18T06:36:25Z","timestamp":1716014185000},"page":"1376-1392","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":2,"title":["Paradoxes of Authenticity in Liminal Consumption: The Case of Casablanca\u2019s Rick\u2019s Caf\u00e9"],"prefix":"10.1177","volume":"64","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3696-0743","authenticated-orcid":false,"given":"Di\u00f3rgenes Falc\u00e3o","family":"Mam\u00e9dio","sequence":"first","affiliation":[{"name":"Rabat Business School, International University of Rabat, Rabat, Morocco"}]},{"given":"Miguel Pina e","family":"Cunha","sequence":"additional","affiliation":[{"name":"Nova School of Business and Economics, Universidade Nova de Lisboa, Lisboa, Portugal"}]},{"given":"Arm\u00e9nio","family":"Rego","sequence":"additional","affiliation":[{"name":"Universidade Cat\u00f3lica Portuguesa, CEGE\u2014Porto, Portugal"}]},{"given":"Stewart","family":"Clegg","sequence":"additional","affiliation":[{"name":"The University of Sydney, Sydney, NSW, Australia"}]}],"member":"179","published-online":{"date-parts":[[2024,5,17]]},"reference":[{"key":"e_1_3_4_2_1","unstructured":"Al Goodman. 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