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Integrating push\u2013pull\u2013mooring theory with the stressor\u2013strain\u2013outcome and information systems success models, we investigate why travelers intend to switch from OTCs to GenAI services. Using survey data from 445 travelers, we apply structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA). Results reveal that information overload and communication overload in OTCs drive fatigue and prompt travelers to adopt GenAI services, which offer superior system quality and information quality and thus increase travelers\u2019 satisfaction. Inertia remains a significant barrier, whereas switching cost has minimal impact. Complementing the net effects, the fsQCA identifies three distinct configurational pathways to high switching intention. The findings suggest integrating human-generated content and GenAI into tourism information systems to reduce cognitive strain, improve relevance, and elevate satisfaction.<\/jats:p>","DOI":"10.1177\/00472875261430749","type":"journal-article","created":{"date-parts":[[2026,3,24]],"date-time":"2026-03-24T00:24:29Z","timestamp":1774311869000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Push\u2013Pull\u2013Mooring Effects on Travelers\u2019 Switching Behavior from Online Travel Communities to Generative Artificial Intelligence Services: An Integrated Theoretical Framework"],"prefix":"10.1177","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5412-3338","authenticated-orcid":false,"given":"Guangyu","family":"Xiao","sequence":"first","affiliation":[{"name":"Department of Tourism Management, South China University of Technology, Guangzhou, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4939-2936","authenticated-orcid":false,"given":"Minwoo","family":"Lee","sequence":"additional","affiliation":[{"name":"Conrad N. Hilton College of Global Hospitality Leadership, University of Houston, TX, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ji","family":"Shi","sequence":"additional","affiliation":[{"name":"College of Hotel &amp; Tourism Management, Kyung Hee University, Dongdaemun-gu, Seoul, South Korea"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2865-8918","authenticated-orcid":false,"given":"Choong-Ki","family":"Lee","sequence":"additional","affiliation":[{"name":"College of Hotel &amp; Tourism Management, Kyung Hee University, Dongdaemun-gu, Seoul, South Korea"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2026,3,23]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"crossref","unstructured":"Abbasi G. A. Sandran T. Ganesan Y. Iranmanesh M. (2022). Go cashless! Determinants of continuance intention to use E-wallet apps: A hybrid approach using PLS-SEM and fsQCA. 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