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While initially \u2018issue entrepreneurs\u2019 were held responsible for this development, the latest campaigns have raised the question of whether mainstream parties are finally also campaigning on European issues. In this article, we examine European Union (EU) salience in the 2019 European Parliament (EP) campaigns of government and opposition parties and the predictors of their strategic behaviours. We test the relevance of factors derived from the selective emphasis and the co-orientation approach within an integrated model of strategic campaign communication based on expert evaluations of 191 parties in 28 EU member states. Results show that the traditional expectation that government parties silence EU issues does not hold anymore; instead, the average EU salience of government and opposition parties is similar on the national level. The strongest predictors for a party\u2019s decision to campaign on EU issues are the co-orientation towards the campaign agendas of competing parties, and party\u2019s EU position.<\/jats:p>","DOI":"10.1177\/02633957211008348","type":"journal-article","created":{"date-parts":[[2021,5,9]],"date-time":"2021-05-09T03:50:49Z","timestamp":1620532249000},"page":"433-450","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":23,"title":["When do parties put Europe in the centre? Evidence from the 2019 European Parliament election campaign"],"prefix":"10.1177","volume":"41","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7505-691X","authenticated-orcid":false,"given":"Michaela","family":"Maier","sequence":"first","affiliation":[{"name":"University of Koblenz-Landau, Germany"}]},{"given":"Carlos","family":"Jalali","sequence":"additional","affiliation":[{"name":"University of Aveiro, Portugal"}]},{"given":"J\u00fcrgen","family":"Maier","sequence":"additional","affiliation":[{"name":"University of Koblenz-Landau, Germany"}]},{"given":"Alessandro","family":"Nai","sequence":"additional","affiliation":[{"name":"University of Amsterdam, Netherlands"}]},{"given":"Sebastian","family":"Stier","sequence":"additional","affiliation":[{"name":"GESIS \u2013 Leibniz Institute for the Social Sciences, Germany"}]}],"member":"179","published-online":{"date-parts":[[2021,5,7]]},"reference":[{"key":"bibr1-02633957211008348","doi-asserted-by":"crossref","first-page":"148","DOI":"10.1093\/acprof:oso\/9780198757412.003.0008","volume-title":"(Un)intended Consequences of European Parliament Elections","author":"Adam S","year":"2016"},{"key":"bibr2-02633957211008348","doi-asserted-by":"publisher","DOI":"10.1177\/1465116516661248"},{"key":"bibr3-02633957211008348","doi-asserted-by":"publisher","DOI":"10.1080\/13501763.2018.1454493"},{"key":"bibr4-02633957211008348","first-page":"267","volume-title":"Western European Party Systems: Continuity & Change","author":"Budge I","year":"1983"},{"key":"bibr5-02633957211008348","doi-asserted-by":"publisher","DOI":"10.1177\/1354068809341051"},{"key":"bibr6-02633957211008348","doi-asserted-by":"publisher","DOI":"10.1080\/15377850802603424"},{"key":"bibr7-02633957211008348","doi-asserted-by":"publisher","DOI":"10.1177\/1465116511434788"},{"key":"bibr8-02633957211008348","doi-asserted-by":"publisher","DOI":"10.2307\/j.ctvt9k3d3"},{"key":"bibr9-02633957211008348","doi-asserted-by":"publisher","DOI":"10.1177\/0263395720986026"},{"key":"bibr10-02633957211008348","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-349-24216-0"},{"key":"bibr11-02633957211008348","doi-asserted-by":"publisher","DOI":"10.1080\/01402382.2020.1778956."},{"key":"bibr12-02633957211008348","unstructured":"Eurobarometer (2018) Public opinion in the European Union: Standard Eurobarometer 90, Autumn 2018 \u2013 First results. 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