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We use a sample of German firms that voluntary adopted International Financial Reporting Standards early. This adoption required them to change their reporting of NCI from the non-equity to the equity portion of the balance sheet. After conducting sensitivity tests for self-selection bias and controlling for weight of NCI, firm size and leverage, our results suggest that NCI are priced by the market in the same manner irrespectively of being reported as equity or non-equity. This finding reinforces the notion that equity markets are efficient in their processing of information, regardless of the classification by standard setters. <\/jats:p><jats:p> JEL Classification: M41-Accounting. <\/jats:p>","DOI":"10.1177\/0312896212458788","type":"journal-article","created":{"date-parts":[[2012,10,14]],"date-time":"2012-10-14T00:45:33Z","timestamp":1350175533000},"page":"7-30","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":13,"title":["Do alternative methods of reporting non-controlling interests really matter?"],"prefix":"10.1177","volume":"38","author":[{"given":"Ana I","family":"Lopes","sequence":"first","affiliation":[{"name":"Department of Accounting, ISCTE-IUL Business School, Lisbon University Institute (ISCTE-IUL), Portugal"}]},{"given":"Isabel","family":"Louren\u00e7o","sequence":"additional","affiliation":[{"name":"UNIDE, Department of Accounting, ISCTE-IUL Business School, Lisbon 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