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This article helps to fill the gap with an exploratory descriptive study based on a sample of 1,553 respondents from 40 countries. The authors analyse seven different types of events and also describe the various participation levels, whether people go there alone or in company, and their reasons for attending. Globally, the results show several specific patterns: (a) the majority of the participants often go to collective events, but different events have different levels of participation; (b) people rarely go alone to collective events, but the company depends on the type of event; (c) although the results show it is not necessary to like the event to trigger participation, people have different reasons for going to different events. The article concludes with a cluster analysis that details the links between attendance, company, and reasons to attend, according to the socio-demographic factors.<\/jats:p>","DOI":"10.1177\/0539018418757714","type":"journal-article","created":{"date-parts":[[2018,2,21]],"date-time":"2018-02-21T06:34:53Z","timestamp":1519194893000},"page":"304-321","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":2,"title":["Understanding how and why people participate in crowd events"],"prefix":"10.1177","volume":"57","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5736-8936","authenticated-orcid":false,"given":"Eduardo Cintra","family":"Torres","sequence":"first","affiliation":[{"name":"Faculdade de Ci\u00eancias Humanas, Universidade Cat\u00f3lica Portuguesa, Portugal"}]},{"given":"S\u00e9rgio","family":"Moreira","sequence":"additional","affiliation":[{"name":"Faculdade de Psicologia da Universidade de Lisboa, Portugal"}]},{"given":"Rui Costa","family":"Lopes","sequence":"additional","affiliation":[{"name":"Instituto de Ci\u00eancias Sociais da Universidade de Lisboa, Portugal"}]}],"member":"179","published-online":{"date-parts":[[2018,2,21]]},"reference":[{"key":"bibr1-0539018418757714","volume-title":"Distorting Mirrors: Visions of the Crowd in Late Nineteenth-Century France","author":"Barrows S","year":"1981"},{"key":"bibr2-0539018418757714","volume-title":"The Politics of Crowds: An Alternative History of Sociology","author":"Borch C","year":"2013"},{"key":"bibr3-0539018418757714","volume-title":"The Intellectuals and the Masses: Pride and Prejudice among the Literary Intelligentsia, 1880\u20131939","author":"Carey J","year":"1992"},{"key":"bibr4-0539018418757714","doi-asserted-by":"publisher","DOI":"10.1111\/j.1533-8525.1992.tb00380.x"},{"key":"bibr5-0539018418757714","volume-title":"Four Sociological Traditions","author":"Collins R","year":"1994"},{"key":"bibr6-0539018418757714","first-page":"169","volume-title":"Os Imigrantes e a Imigra\u00e7\u00e3o aos Olhos dos Portugueses: Manifesta\u00e7\u00f5es de preconceito e perspectivas sobre a inser\u00e7\u00e3o de imigrantes","author":"Costa-Lopes R","year":"2011"},{"key":"bibr7-0539018418757714","doi-asserted-by":"publisher","DOI":"10.7312\/cros12724"},{"key":"bibr8-0539018418757714","volume-title":"Society of the Spectacle","author":"Debord G","year":"2013"},{"key":"bibr9-0539018418757714","doi-asserted-by":"publisher","DOI":"10.1111\/jssr.12109"},{"key":"bibr10-0539018418757714","volume-title":"Crowds in the 21st Century. 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