{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,22]],"date-time":"2026-04-22T03:04:04Z","timestamp":1776827044871,"version":"3.51.2"},"reference-count":106,"publisher":"SAGE Publications","issue":"2","license":[{"start":{"date-parts":[[2014,4,1]],"date-time":"2014-04-01T00:00:00Z","timestamp":1396310400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Organizational Research Methods"],"published-print":{"date-parts":[[2014,4]]},"abstract":"<jats:p> This article addresses R\u00f6nkk\u00f6 and Evermann\u2019s criticisms of the partial least squares (PLS) approach to structural equation modeling. We contend that the alleged shortcomings of PLS are not due to problems with the technique, but instead to three problems with R\u00f6nkk\u00f6 and Evermann\u2019s study: (a) the adherence to the common factor model, (b) a very limited simulation designs, and (c) overstretched generalizations of their findings. Whereas R\u00f6nkk\u00f6 and Evermann claim to be dispelling myths about PLS, they have in reality created new myths that we, in turn, debunk. By examining their claims, our article contributes to reestablishing a constructive discussion of the PLS method and its properties. We show that PLS does offer advantages for exploratory research and that it is a viable estimator for composite factor models. This can pose an interesting alternative if the common factor model does not hold. Therefore, we can conclude that PLS should continue to be used as an important statistical tool for management and organizational research, as well as other social science disciplines. <\/jats:p>","DOI":"10.1177\/1094428114526928","type":"journal-article","created":{"date-parts":[[2014,4,11]],"date-time":"2014-04-11T06:14:49Z","timestamp":1397196889000},"page":"182-209","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":2751,"title":["Common Beliefs and Reality About PLS"],"prefix":"10.1177","volume":"17","author":[{"given":"J\u00f6rg","family":"Henseler","sequence":"first","affiliation":[{"name":"Institute for Management Research, Radboud\r        University Nijmegen, Nijmegen, the Netherlands"},{"name":"ISEGI, Universidade Nova de Lisboa, Lisbon,\r        Portugal"}]},{"given":"Theo K.","family":"Dijkstra","sequence":"additional","affiliation":[{"name":"Faculty of Economics and Business, University\r        of Groningen, Groningen, the Netherlands"}]},{"given":"Marko","family":"Sarstedt","sequence":"additional","affiliation":[{"name":"Otto-von-Guericke University Magdeburg,\r        Magdeburg, Germany"},{"name":"University of Newcastle, Callaghan,\r        Australia"}]},{"given":"Christian M.","family":"Ringle","sequence":"additional","affiliation":[{"name":"University of Newcastle, Callaghan,\r        Australia"},{"name":"Hamburg University of Technology, Hamburg,\r        Germany"}]},{"given":"Adamantios","family":"Diamantopoulos","sequence":"additional","affiliation":[{"name":"University of Vienna, Vienna, Austria"}]},{"given":"Detmar W.","family":"Straub","sequence":"additional","affiliation":[{"name":"J. Mack Robinson College of Business, Georgia\r        State University, Atlanta, GA, USA"}]},{"suffix":"Jr.","given":"David J.","family":"Ketchen","sequence":"additional","affiliation":[{"name":"Raymond J. Harbert College of Business, Auburn\r        University, Auburn, AL, USA"}]},{"given":"Joseph F.","family":"Hair","sequence":"additional","affiliation":[{"name":"Coles College of Business, Kennesaw State\r        University, Kennesaw, GA, USA"}]},{"given":"G. Tomas M.","family":"Hult","sequence":"additional","affiliation":[{"name":"Broad College of Business, Michigan State\r        University, East Lansing, MI, USA"}]},{"given":"Roger J.","family":"Calantone","sequence":"additional","affiliation":[{"name":"Broad College of Business, Michigan State\r        University, East Lansing, MI, USA"}]}],"member":"179","published-online":{"date-parts":[[2014,4,10]]},"reference":[{"key":"bibr1-1094428114526928","doi-asserted-by":"publisher","DOI":"10.1016\/j.leaqua.2010.10.010"},{"key":"bibr2-1094428114526928","volume-title":"Systems under indirect observation: Causality, structure, prediction","author":"Areskoug B.","year":"1982"},{"key":"bibr3-1094428114526928","doi-asserted-by":"publisher","DOI":"10.1177\/1094428110397773"},{"issue":"2","key":"bibr4-1094428114526928","first-page":"285","volume":"2","author":"Barclay D.","year":"1995","journal-title":"Technology Studies"},{"key":"bibr5-1094428114526928","volume-title":"Predictive validity and formative measurement in structural equation modeling: Embracing practical relevance","author":"Becker J.-M.","year":"2013"},{"key":"bibr6-1094428114526928","doi-asserted-by":"publisher","DOI":"10.25300\/MISQ\/2013\/37.3.01"},{"key":"bibr7-1094428114526928","doi-asserted-by":"publisher","DOI":"10.1207\/s15327906mbr1101_1"},{"key":"bibr8-1094428114526928","author":"Bentler P. 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