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This paper proposes a contest theory model for characterizing this new context. Two types of destinations, coastal (sun and sand) and rural, compete for the existing demand in terms of promotion spending. The competition is driven by two main factors: the relative strategic advantage of each destination in the international and domestic markets and the strategic value given to each market. The pandemic has likely modified these factors, reducing the traditional advantage of coastal destinations and shifting the valuation towards the domestic market. According to the model, these changes may increase competition for the domestic market, with destinations rising promotion spending even in a context of reduced demand, which is consistent with the empirical evidence.<\/jats:p>","DOI":"10.1177\/13548166211049870","type":"journal-article","created":{"date-parts":[[2022,1,17]],"date-time":"2022-01-17T18:53:51Z","timestamp":1642445631000},"page":"378-391","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":12,"title":["Competition for domestic tourism in the COVID-19 pandemic: A characterization using a contest model"],"prefix":"10.1177","volume":"29","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1106-5251","authenticated-orcid":false,"given":"Juan Antonio","family":"Duro","sequence":"first","affiliation":[{"name":"ECO-SOS, Universitat Rovira I Virgili, Reus, Spain"}]},{"given":"Ant\u00f3nio","family":"Os\u00f3rio","sequence":"additional","affiliation":[{"name":"ECO-SOS, Universitat Rovira I Virgili, Reus, Spain"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4247-598X","authenticated-orcid":false,"given":"Alejandro","family":"Perez-Laborda","sequence":"additional","affiliation":[{"name":"ECO-SOS, Universitat Rovira I Virgili, Reus, Spain"}]}],"member":"179","published-online":{"date-parts":[[2022,1,17]]},"reference":[{"key":"bibr1-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1016\/j.jdmm.2021.100568"},{"key":"bibr2-13548166211049870","doi-asserted-by":"publisher","DOI":"10.2307\/1886017"},{"key":"bibr4-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1007\/s10640-006-9005-3"},{"key":"bibr5-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1007\/s10058-007-0032-5"},{"key":"bibr6-13548166211049870","doi-asserted-by":"publisher","DOI":"10.4337\/9781788112789.00013"},{"key":"bibr8-13548166211049870","doi-asserted-by":"publisher","DOI":"10.2307\/2231788"},{"key":"bibr9-13548166211049870","unstructured":"Exceltur (2019) Principales indicadores del monitor de competitividad tur\u00edstica de los destinos por CCAA 2018 (MONITUR)."},{"key":"bibr10-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1023\/A:1018368124943"},{"key":"bibr11-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1080\/09669582.2020.1758708"},{"key":"bibr12-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1080\/14616688.2020.1759131"},{"key":"bibr13-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1257\/jel.38.3.483"},{"key":"bibr14-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1016\/0160-7383(86)90033-2"},{"key":"bibr15-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2007.09.003"},{"key":"bibr16-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1093\/oso\/9780199549597.001.0001"},{"key":"bibr18-13548166211049870","first-page":"103076","author":"Kreiner NC","year":"2020","journal-title":"Annals of Tourism Research"},{"issue":"3","key":"bibr19-13548166211049870","first-page":"291","volume":"64","author":"Krueger A","year":"1974","journal-title":"American Economic Review"},{"key":"bibr21-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1177\/1354816620921250"},{"key":"bibr22-13548166211049870","doi-asserted-by":"publisher","DOI":"10.2307\/1884551"},{"key":"bibr23-13548166211049870","doi-asserted-by":"publisher","DOI":"10.2307\/1883165"},{"key":"bibr24-13548166211049870","first-page":"284","volume":"486","author":"Maltseva YA","year":"2020","journal-title":"Advances in Social Sciences, Education and Humanities Research"},{"key":"bibr26-13548166211049870","doi-asserted-by":"publisher","DOI":"10.1007\/s10058-016-0186-0"},{"key":"bibr27-13548166211049870","volume-title":"Propuestas De Reflexi\u00f3n Desde El Turismo Frente A COVID-19. 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