{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,24]],"date-time":"2026-04-24T21:02:53Z","timestamp":1777064573692,"version":"3.51.4"},"reference-count":47,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2010,10,1]],"date-time":"2010-10-01T00:00:00Z","timestamp":1285891200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Journal of Vacation Marketing"],"published-print":{"date-parts":[[2010,10]]},"abstract":"<jats:p> This article studies the effect of \u2018cultural proximity\u2019 on the way tourists perceive North Portugal as a rural holiday destination. Based on results of a one-year-long survey ( N= 2280), the author questions if there is a relationship \u2018the culturally closer the tourist, the better destination image\u2019, as expected when following assumptions from product[destination]-self-congruity theory. Eventual moderating effects of Plog\u2019s \u2018psycho-graphic traveler type\u2019 are also studied. Results confirm an impact of \u2018cultural proximity\u2019 on destination image, however not exactly in the direction indicated by product-self-congruity theory. Indeed, those visitors that are neither closest nor most distant in terms of \u2018cultural proximity\u2019 reveal the most positive destination image. The need most tourists feel for a balance between novelty and familiarity, as suggested by some researchers, appears as a reasonable explanation of these findings. <\/jats:p>","DOI":"10.1177\/1356766710380883","type":"journal-article","created":{"date-parts":[[2010,11,1]],"date-time":"2010-11-01T18:33:00Z","timestamp":1288636380000},"page":"313-322","source":"Crossref","is-referenced-by-count":124,"title":["\u2018Cultural proximity\u2019 as a determinant of destination image"],"prefix":"10.1177","volume":"16","author":[{"given":"Elisabeth","family":"Kastenholz","sequence":"first","affiliation":[{"name":"University of Aveiro, Portugal,"}]}],"member":"179","published-online":{"date-parts":[[2010,11,1]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1177\/004728759603400413"},{"key":"atypb2","unstructured":"Ashworth G. and Voogdt H. ( 1991) Can places be sold for tourism? In: Ashworth G and Goodall B (eds) Marketing Tourism Places. 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