{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,2]],"date-time":"2025-03-02T05:37:29Z","timestamp":1740893849296,"version":"3.38.0"},"reference-count":69,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2023,7,2]],"date-time":"2023-07-02T00:00:00Z","timestamp":1688256000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Journal of Vacation Marketing"],"published-print":{"date-parts":[[2025,1]]},"abstract":"<jats:p> Language tourism is characterized by language learning being a primary or secondary motivation for the trip. Although language tourists typically take language courses in the destination, many also choose to develop their language skills autonomously through immersion. However, the mechanisms underlying this choice are ignored, particularly in a context where informal language tourists are still largely neglected in the literature. This study seeks to identify the main factors that predict language tourists\u2019 decision to take language lessons in the destination, using a binary logistic regression model. A sample of 964 language tourists is used, which comprises both formal ( N\u2009=\u2009409) and informal ( N\u2009=\u2009555) language tourists. It is concluded that the decision to take language lessons in the destination is positively influenced by trip length, greater formality of pre-trip learning strategies, having a scholarship, traveling without relatives, being motivated to learn a language due to instrumental reasons, and purposeful choice of language travel destination for language-related reasons, among other variables. Informal language tourism is positively influenced by having acquaintances in the destination, traveling with relatives, investing more in self-directed language learning strategies, and having shorter stays, among other variables. This study sheds light on a group of travellers that has been neglected by both academia and the tourism industry. <\/jats:p>","DOI":"10.1177\/13567667231185378","type":"journal-article","created":{"date-parts":[[2023,7,3]],"date-time":"2023-07-03T06:09:15Z","timestamp":1688364555000},"page":"83-97","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Not all language tourists take language courses \u2013 the determinants of formal and informal language tourism"],"prefix":"10.1177","volume":"31","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1372-1299","authenticated-orcid":false,"given":"In\u00eas","family":"Carvalho","sequence":"first","affiliation":[{"name":"Universidade Europeia, Portugal; Competitiveness and Public Policies (GOVCOPP), University of Aveiro, Portugal; Interdisciplinary Center for Gender Studies (CIEG), Institute of Social and Political Sciences, University of Lisbon, Portugal"}]},{"given":"Ana","family":"Ramires","sequence":"additional","affiliation":[{"name":"Universidade Europeia, Portugal; Instituto Portugu\u00eas de Administra\u00e7\u00e3o de Marketing \u2013 IPAM Porto, Portugal"}]},{"given":"Montserrat","family":"Iglesias","sequence":"additional","affiliation":[{"name":"University of Barcelona, Spain"}]},{"given":"Alexandra","family":"Fidalgo","sequence":"additional","affiliation":[{"name":"Universidade Europeia, Portugal"}]}],"member":"179","published-online":{"date-parts":[[2023,7,2]]},"reference":[{"key":"bibr1-13567667231185378","first-page":"1129","volume":"27","author":"Abad CJP","year":"2011","journal-title":"Cuadernos de Turismo"},{"key":"bibr2-13567667231185378","unstructured":"Adriani HL, Leighton G, Schl\u00fcter R (2011) El turismo idiom\u00e1tico como industria cultural. Estado de la cuesti\u00f3n en la Argentina. 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