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In Study 1, anti-norm deviants in an organization attracted more negative evaluations than did pro-norm deviants, even though both were dissimilar to the in-group prototype. Consistent with our model of \u2018subjective group dynamics\u2019, evaluations of such deviants were related to perceivers\u2019 identification with their own group. In Study 2, British and Overseas students were more positive toward in-group and out-group members who deviated in the in-group normative direction with respect to university policies for Overseas students. These findings complement the results from laboratory experiments by Abrams, Marques, Bown, and Henson (2000). Reactions to deviance reflect more than just the magnitude of deviance; they are also affected by the group membership of the deviant, and the direction in which that person deviates.<\/jats:p>","DOI":"10.1177\/1368430202005002922","type":"journal-article","created":{"date-parts":[[2003,4,28]],"date-time":"2003-04-28T06:52:02Z","timestamp":1051512722000},"page":"163-182","source":"Crossref","is-referenced-by-count":66,"title":["Anti-Norm and Pro-Norm Deviance in the Bank and on the Campus: Two Experiments on Subjective Group Dynamics"],"prefix":"10.1177","volume":"5","author":[{"given":"Dominic","family":"Abrams","sequence":"first","affiliation":[{"name":"University of Kent at Canterbury,"}]},{"given":"Jos\u00e9","family":"Marques","sequence":"additional","affiliation":[{"name":"University of Porto"}]},{"given":"Nicola","family":"Bown","sequence":"additional","affiliation":[{"name":"University of Leeds"}]},{"given":"Melanie","family":"Dougill","sequence":"additional","affiliation":[{"name":"University of Kent"}]}],"member":"179","published-online":{"date-parts":[[2002,4,1]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1177\/01461672982410001"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.1080\/14792779108401862"},{"key":"atypb3","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.78.5.906"},{"key":"atypb4","volume-title":"The psychology of group perception: Contributions to the study of homogeneity, entitatitivy, and essentialism","author":"Abrams, D."},{"key":"atypb5","first-page":"131","volume-title":"Social identity processes in organizational contexts","author":"Abrams, D.","year":"2001"},{"key":"atypb6","doi-asserted-by":"publisher","DOI":"10.1111\/j.2044-8309.1990.tb00892.x"},{"key":"atypb7","doi-asserted-by":"publisher","DOI":"10.1037\/10025-000"},{"key":"atypb8","doi-asserted-by":"publisher","DOI":"10.2307\/2785615"},{"key":"atypb9","volume-title":"Effects of workplace behavioral deviance and social attractiveness on the evaluation of group members","author":"Bown, N. 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