{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,5]],"date-time":"2026-05-05T01:22:42Z","timestamp":1777944162251,"version":"3.51.4"},"reference-count":64,"publisher":"SAGE Publications","issue":"5","license":[{"start":{"date-parts":[[2025,3,12]],"date-time":"2025-03-12T00:00:00Z","timestamp":1741737600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2025,3,12]],"date-time":"2025-03-12T00:00:00Z","timestamp":1741737600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2026,5]]},"abstract":"<jats:p>This article considers how children\u2019s memeability is entangled with commercial sharenting narratives through two case studies of (mothers) influencers and their daughters in Brazil and Portugal. The Brazilian mother privileges cute aesthetics by enchantment in an inspirational sharenting and does not promote the child\u2019s memeability. In contrast, the Portuguese influencer privileges cringe aesthetics, encouraging her daughter\u2019s memeability by exploring the ambivalence of parenting with humor in a transgressive sharenting. The findings point to the unpredictability and uncontrollability of the memetic culture. In Brazil, the child\u2019s image was appropriated for playful and parodic engagement, neglecting her privacy, reputation, and well-being despite her mother\u2019s public complaint. This unauthorized memeability results from the girl\u2019s celebrification after her display in viral content and advertising campaigns. In contrast, the encouraged memeability of the Portuguese influencer does not exceed her community of followers since her daughter\u2019s recognition seems limited to an extension of the mother\u2019s self.<\/jats:p>","DOI":"10.1177\/14614448251320370","type":"journal-article","created":{"date-parts":[[2025,3,12]],"date-time":"2025-03-12T04:35:15Z","timestamp":1741754115000},"page":"2079-2100","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Memeability and sharenting: The affective economy of children on social media"],"prefix":"10.1177","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4687-7628","authenticated-orcid":false,"given":"Lidia","family":"Mar\u00f4po","sequence":"first","affiliation":[{"name":"Instituto Polit\u00e9cnico de Set\u00fabal and Interdisciplinary Centre of Social Sciences (CICS.NOVA), Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4069-6212","authenticated-orcid":false,"given":"Ana","family":"Jorge","sequence":"additional","affiliation":[{"name":"Lus\u00f3fona University and CICANT, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6203-7333","authenticated-orcid":false,"given":"B\u00e1rbara Janiques de","family":"Carvalho","sequence":"additional","affiliation":[{"name":"University of Coimbra and Interdisciplinary Centre of Social Sciences (CICS.NOVA), Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0009-0002-3215-5050","authenticated-orcid":false,"given":"Filipa","family":"Neto","sequence":"additional","affiliation":[{"name":"Lus\u00f3fona University and CICANT, Portugal"}]}],"member":"179","published-online":{"date-parts":[[2025,3,12]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"crossref","unstructured":"Abidin C (2015) Micro-microcelebrity: branding babies on the Internet. M\/C Journal 18(5): 1022. Available at: http:\/\/www.journal.media-culture.org.au\/index.php\/mcjournal\/article\/view\/1022","DOI":"10.5204\/mcj.1022"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1177\/2056305117707191"},{"key":"e_1_3_3_4_1","doi-asserted-by":"publisher","DOI":"10.1177\/09075682221129367"},{"key":"e_1_3_3_5_1","unstructured":"Arimathea B (2022) Beb\u00ea Alice vira meme mas uso de imagem n\u00e3o \u00e9 brincadeira. Terra 14 January. Available at: https:\/\/www.terra.com.br\/noticias\/tecnologia\/bebe-alice-vira-meme-mas-uso-de-imagem-nao-e-brincadeira 856904125c99123bcb4fe8ca967c88d7r7spwii5.html"},{"key":"e_1_3_3_6_1","doi-asserted-by":"publisher","DOI":"10.1080\/22041451.2020.1847819"},{"key":"e_1_3_3_7_1","unstructured":"BBC (2021) Music company buys NFT of \u201cSide-eyeing Chloe\u201d meme. BBC 25 September. Available at: https:\/\/www.bbc.com\/news\/world-us-canada-58687070"},{"key":"e_1_3_3_8_1","doi-asserted-by":"publisher","DOI":"10.1177\/14614448231218992"},{"key":"e_1_3_3_9_1","unstructured":"Biddlecombe S (2017) Girl who interrupted dad\u2019s BBC interview becomes internet sensation. Stylist March 17. https:\/\/www.stylist.co.uk\/people\/marion-kelly-bbc-viral-video-robert-e-kelly-interview-twitter-meme-girl-boss\/32922"},{"key":"e_1_3_3_10_1","doi-asserted-by":"publisher","DOI":"10.2307\/jj.30297472.9"},{"key":"e_1_3_3_11_1","doi-asserted-by":"publisher","DOI":"10.4324\/9780429319334"},{"key":"e_1_3_3_12_1","first-page":"47","volume-title":"A Networked Self: Identity, Community, and Culture on Social Network Sites","author":"boyd d","year":"2010","unstructured":"boyd d (2010) Social network sites as networked publics: affordances, dynamics, and implications. In: Papacharissi Z (ed.) A Networked Self: Identity, Community, and Culture on Social Network Sites. New York: Routledge, pp. 47\u201366."},{"key":"e_1_3_3_13_1","unstructured":"Bubblegum Stuff (2021) The success kid: where is the world-famous meme baby now? Bubblegum Stuff 20 September. Available at: https:\/\/bubblegumstuff.com\/blogs\/the-bs-blog\/success-kid-meme-history"},{"key":"e_1_3_3_14_1","doi-asserted-by":"publisher","DOI":"10.1177\/1329878X19848503"},{"key":"e_1_3_3_15_1","unstructured":"Burke O (2022) Look at meme now\u2014Kids from famous memes look unrecognisable now\u2014you won\u2019t believe what happened to this bunch. The Sun 23 February. Available at: https:\/\/www.thesun.co.uk\/news\/17733864\/kids-famous-memes-unrecognisable-now\/"},{"key":"e_1_3_3_16_1","doi-asserted-by":"publisher","DOI":"10.1177\/20563051211021367"},{"key":"e_1_3_3_17_1","doi-asserted-by":"publisher","DOI":"10.1177\/0276146720933334"},{"key":"e_1_3_3_18_1","doi-asserted-by":"publisher","DOI":"10.1155\/2022\/5607422"},{"issue":"2","key":"e_1_3_3_19_1","first-page":"7264","article-title":"Political memes and the politics of memes: a methodological proposal for content analysis of online political memes","volume":"24","author":"Chagas V","year":"2019","unstructured":"Chagas V, Freire F, Rios D, et al (2019) Political memes and the politics of memes: a methodological proposal for content analysis of online political memes. First Monday 24(2): 7264.","journal-title":"First Monday"},{"key":"e_1_3_3_20_1","doi-asserted-by":"publisher","DOI":"10.4324\/9781315720432-10"},{"key":"e_1_3_3_21_1","volume-title":"Cringeworthy: A Theory of Awkwardness","author":"Dahl M","year":"2018","unstructured":"Dahl M (2018) Cringeworthy: A Theory of Awkwardness. London: Portfolio; Penguin Books."},{"key":"e_1_3_3_22_1","first-page":"1","volume-title":"The Aesthetics and Affects of Cuteness","author":"Dale JP","year":"2017","unstructured":"Dale JP, Goggin J, Leyda J, et al (2017) The aesthetics and affects of cuteness. In: Dale JP, Goggin J, Leyda J, et al (eds) The Aesthetics and Affects of Cuteness. New York: Routledge, pp. 1\u201334."},{"key":"e_1_3_3_23_1","unstructured":"Franzke AS Bechmann A Zimmer M et al (2020) Internet research: ethical guidelines 3.0 association of Internet researchers. Available at: https:\/\/aoir.org\/reports\/ethics3.pdf"},{"key":"e_1_3_3_24_1","unstructured":"Freitas D (2021) Conhe\u00e7a Alice a menina de 2 anos que fala palavras dif\u00edceis e conquistou famosos [Meet Alice the 2-year-old girl who speaks difficult words and conquered celebrities]. Gshow 7 July. Available at: https:\/\/gshow.globo.com\/cultura-pop\/viralizou\/noticia\/conheca-alice-a-menina-de-2-anos-que-fala-palavras-dificeis-e-conquistou-famosos.ghtml"},{"key":"e_1_3_3_25_1","unstructured":"Gallagher K (2022) 50 famous memes and what they mean. Stacker 23 December. Available at: https:\/\/stacker.com\/art-culture\/50-famous-memes-and-what-they-mean"},{"key":"e_1_3_3_26_1","doi-asserted-by":"publisher","DOI":"10.3390\/ijerph20032426"},{"key":"e_1_3_3_27_1","doi-asserted-by":"crossref","unstructured":"Giorgi G (2022) Methodological directions for the study of memes. In: Punziano G Delli Paoli A (eds) Handbook of Research on Advanced Research Methodologies for a Digital Society. Hershey PA: IGI Global pp. 627\u2013663. Available at: https:\/\/www.igi-global.com\/gateway\/chapter\/287486","DOI":"10.4018\/978-1-7998-8473-6.ch036"},{"key":"e_1_3_3_28_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1439-0310.2008.01603.x"},{"key":"e_1_3_3_29_1","first-page":"1","volume-title":"The Affect Theory Reader","author":"Gregg M","year":"2010","unstructured":"Gregg M, Seigworth GJ (2010) An inventory of shimmers. In: Gregg M, Seigworth GJ (eds) The Affect Theory Reader. Durham, NC: Duke University Press, pp. 1\u201328."},{"key":"e_1_3_3_30_1","doi-asserted-by":"publisher","DOI":"10.1057\/978-1-137-54305-9_5"},{"key":"e_1_3_3_31_1","first-page":"47","volume-title":"News, Gender and Power","author":"Hartley J","year":"1998","unstructured":"Hartley J (1998) Juvenation: news, girls and power. In: Carter C, Bronston G, Allan S (eds) News, Gender and Power. New York: Routledge, pp. 47\u201370."},{"key":"e_1_3_3_32_1","doi-asserted-by":"publisher","DOI":"10.1177\/1527476418777838"},{"key":"e_1_3_3_33_1","doi-asserted-by":"publisher","DOI":"10.1080\/15405702.2020.1744610"},{"key":"e_1_3_3_34_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-98971-6_10"},{"key":"e_1_3_3_35_1","doi-asserted-by":"publisher","DOI":"10.1080\/1041794X.2021.1945671"},{"key":"e_1_3_3_36_1","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2023.2216767"},{"key":"e_1_3_3_37_1","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2022.2026996"},{"key":"e_1_3_3_38_1","doi-asserted-by":"publisher","DOI":"10.1177\/13675494211004593"},{"key":"e_1_3_3_39_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.dcm.2019.100320"},{"key":"e_1_3_3_40_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444809105349"},{"key":"e_1_3_3_41_1","doi-asserted-by":"publisher","DOI":"10.4324\/9781315720432-16"},{"key":"e_1_3_3_42_1","volume-title":"The Power of Cute","author":"May S","year":"2019","unstructured":"May S (2019) The Power of Cute. Princeton, NJ: Princeton University Press."},{"key":"e_1_3_3_43_1","doi-asserted-by":"publisher","DOI":"10.3390\/h10040110"},{"key":"e_1_3_3_44_1","doi-asserted-by":"publisher","DOI":"10.1080\/19392397.2020.1765102"},{"key":"e_1_3_3_45_1","volume-title":"The World Made Meme: Public Conversations and Participatory Media","author":"Milner RM","year":"2018","unstructured":"Milner RM (2018) The World Made Meme: Public Conversations and Participatory Media. Cambridge, MA: MIT Press."},{"key":"e_1_3_3_46_1","first-page":"412","volume-title":"The SAGE Handbook of Social Media","author":"Miltner KM","year":"2017","unstructured":"Miltner KM (2017) Internet memes. In: Burgess J, Marwick AE, Poell T (eds) The SAGE Handbook of Social Media. Thousand Oaks, CA: Sage, pp. 412\u2013428."},{"key":"e_1_3_3_47_1","unstructured":"Newsroom (2021) BUSINESS\u2014Check out top 5 memes sold as NFTs. Newsroom 17 December. Available at: https:\/\/newsroompost.com\/business\/check-out-top-5-memes-sold-as-nfts\/5048438.html"},{"key":"e_1_3_3_48_1","doi-asserted-by":"publisher","DOI":"10.1080\/1600910X.2018.1475289"},{"key":"e_1_3_3_49_1","volume-title":"Affective Publics: Sentiment, Technology, and Politics","author":"Papacharissi Z","year":"2015","unstructured":"Papacharissi Z (2015) Affective Publics: Sentiment, Technology, and Politics. Oxford: Oxford Academic."},{"key":"e_1_3_3_50_1","volume-title":"Spectacular Girls\u2014Media Fascination & Celebrity Culture","author":"Projansky S","year":"2014","unstructured":"Projansky S (2014) Spectacular Girls\u2014Media Fascination & Celebrity Culture. New York: New York University Press."},{"key":"e_1_3_3_51_1","doi-asserted-by":"publisher","DOI":"10.1177\/1354856517736983"},{"key":"e_1_3_3_52_1","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2023.2174790"},{"key":"e_1_3_3_53_1","unstructured":"Ruiz-Gomez A (2023) Commercial sharenting on Instagram: how parents build social capital and monetize baby accounts. Doctoral Dissertation Universidad Complutense de Madrid \u2013 Facultad de Ciencias Econ\u00f3micas y Empresariales Madrid."},{"key":"e_1_3_3_54_1","doi-asserted-by":"publisher","DOI":"10.1111\/jcc4.12013"},{"key":"e_1_3_3_55_1","volume-title":"Memes in Digital Culture","author":"Shifman L","year":"2014","unstructured":"Shifman L (2014) Memes in Digital Culture. Cambridge, MA: MIT Press."},{"key":"e_1_3_3_56_1","doi-asserted-by":"publisher","DOI":"10.1177\/2056305116685108"},{"key":"e_1_3_3_57_1","unstructured":"Townsend L Wallace C (2016) Social Media Research: A Guide to Ethics. Aberdeen: University of Aberdeen. Available at: https:\/\/www.gla.ac.uk\/media\/Media_487729_smxx.pdf https:\/\/www.gla.ac.uk\/media\/Media_487729_smxx.pdf"},{"key":"e_1_3_3_58_1","doi-asserted-by":"publisher","DOI":"10.1177\/01634437231155557"},{"key":"e_1_3_3_59_1","doi-asserted-by":"publisher","DOI":"10.1177\/14614448231222558"},{"key":"e_1_3_3_60_1","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2023.2205484"},{"key":"e_1_3_3_61_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.childyouth.2019.104401"},{"key":"e_1_3_3_62_1","first-page":"139","volume-title":"In the Beginning Was the Image: The Omnipresence of Pictures: Time, Truth, Tradition","author":"Veszelszki \u00c1","year":"2016","unstructured":"Veszelszki \u00c1 (2016) #time, #truth, #tradition. An image-text relationship on Instagram: photo and hashtag. In: Benedek A, Veszelszki A (eds) In the Beginning Was the Image: The Omnipresence of Pictures: Time, Truth, Tradition. Lausanne: Peter Lang, pp. 139\u2013150."},{"key":"e_1_3_3_63_1","doi-asserted-by":"publisher","DOI":"10.4324\/9781003250982-3"},{"key":"e_1_3_3_64_1","first-page":"232","volume-title":"Cupcakes, Pinterest, and Ladyporn: Feminized Popular Culture in the Early Twenty-First Century","author":"Wilson J","year":"2015","unstructured":"Wilson J, Yochim EC (2015) Pinning happiness: affect, social media, and the work of mothers. In: Levine E (ed.) Cupcakes, Pinterest, and Ladyporn: Feminized Popular Culture in the Early Twenty-First Century. Champaign, IL: University of Illinois Press, pp. 232\u2013248."},{"key":"e_1_3_3_65_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444820983603"}],"container-title":["New Media &amp; Society"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/14614448251320370","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/14614448251320370","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/14614448251320370","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T07:51:27Z","timestamp":1777708287000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/14614448251320370"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,3,12]]},"references-count":64,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2026,5]]}},"alternative-id":["10.1177\/14614448251320370"],"URL":"https:\/\/doi.org\/10.1177\/14614448251320370","relation":{},"ISSN":["1461-4448","1461-7315"],"issn-type":[{"value":"1461-4448","type":"print"},{"value":"1461-7315","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,3,12]]}}}