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Sustainable decision-making not only aligns with ethical principles but also addresses pressing global challenges such as climate change and resource depletion. This study aims to characterize the decision-making role played by entrepreneurs in the context of the open innovation paradigm and to understand the factors that influence entrepreneurial performance. A quantitative methodology supported by Partial Least Squares Structural Equation Modeling was adopted, considering a sample of 407 startups incubated in science and technology parks. After that, a mixed-methods approach was employed to explore the differences between sectors of activity, in which 4 ventures were involved. The results confirm that of the 9 hypotheses formulated in the relationship between the constructs, only innovation novelty is not significant for sustainable open innovation management processes, unlike innovation openness. 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