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Furthermore, little is known about souvenir collectors\u2019 preferences. To address these gaps, this study analyzes tourists\u2019 souvenir purchasing behavior with both quantitative (277 responses to a questionnaire) and qualitative (85 interviews) methods. The results indicate that the quality of the souvenir, gift appropriateness, and having the name or design of the place visited were the souvenir attributes most valued by the tourists. The results also reveal the importance of souvenir collectors, since they buy more souvenirs and spend higher amounts per souvenir. Further insights are given regarding the purchase of souvenirs, providing practical implications for practitioners in the souvenir industry.<\/jats:p>","DOI":"10.1177\/1467358419848139","type":"journal-article","created":{"date-parts":[[2019,5,15]],"date-time":"2019-05-15T01:29:02Z","timestamp":1557883742000},"page":"223-236","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":21,"title":["Towards a deeper understanding of the purchase of souvenirs"],"prefix":"10.1177","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9263-6951","authenticated-orcid":false,"given":"Suzanne","family":"Amaro","sequence":"first","affiliation":[{"name":"Polytechnic Institute of Viseu, Escola Superior de Tecnologia e Gest\u00e3o de Viseu, Portugal"}]},{"given":"Bruno","family":"Morgado Ferreira","sequence":"additional","affiliation":[{"name":"Polytechnic Institute of Viseu, Escola Superior de Tecnologia e Gest\u00e3o de Viseu, Portugal"}]},{"given":"Carla","family":"Henriques","sequence":"additional","affiliation":[{"name":"Polytechnic Institute of Viseu, Escola Superior de Tecnologia e Gest\u00e3o de Viseu, Portugal"}]}],"member":"179","published-online":{"date-parts":[[2019,5,14]]},"reference":[{"key":"bibr1-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1016\/j.annals.2016.03.007"},{"key":"bibr2-1467358419848139","doi-asserted-by":"publisher","DOI":"10.4324\/9780203167311"},{"issue":"6","key":"bibr3-1467358419848139","first-page":"164","volume":"2","author":"Blanco-Gonz\u00e1lez A","year":"2012","journal-title":"American International Journal of Contemporary Research"},{"key":"bibr4-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2012.11.020"},{"key":"bibr5-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1300\/J150v07n04_02"},{"key":"bibr6-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1080\/1743873X.2010.515312"},{"key":"bibr7-1467358419848139","volume-title":"Designing and Conducting Mixed Methods Research","author":"Creswell JW","year":"2017","edition":"3"},{"key":"bibr8-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1108\/IJCTHR-08-2013-0051"},{"key":"bibr9-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-44108-5_5"},{"key":"bibr10-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1080\/21568316.2017.1303537"},{"key":"bibr11-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1177\/1356766707081005"},{"key":"bibr12-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1111\/j.0022-3840.1986.2003_135.x"},{"key":"bibr13-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1080\/10696679.2003.11658494"},{"key":"bibr14-1467358419848139","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhm.2009.02.004"},{"issue":"2","key":"bibr15-1467358419848139","volume":"33","author":"H\u00e9roux L","year":"2014","journal-title":"T\u00e9oros [Online]. 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