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Based on our recent study of representations of family life on Instagram, a platform with a distinct visual premise, we discuss the ethical challenges we encountered and our practices for moving forward. We ground this in Lauren Berlant\u2019s concept of \u201cintimate publics\u201d to conceptualize the different understandings of \u201cpublics\u201d that appear to be at play. We make the case for a more reflexive approach to social media research ethics that builds on the socio-techno-ethical affordances of the platform to address difficult questions about how to determine social media users\u2019 diverse, and sometimes contradictory, understandings of what is \u201cpublic.\u201d<\/jats:p>","DOI":"10.1177\/1556264619850736","type":"journal-article","created":{"date-parts":[[2019,5,28]],"date-time":"2019-05-28T01:11:05Z","timestamp":1559005865000},"page":"40-45","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":72,"title":["What Is \u201cPublicly Available Data\u201d? 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