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In the aftermath of a cholera outbreak in Somalia, we illustrate how this method provides social insights that would have been missed if a purely qualitative or quantitative approach were used. We then examine the strengths and limitations associated with interactive radio\u2013SMS through an evaluation using a multimethod comparison. Our research contributes an application of a mixed methods approach which addresses a specific challenge raised by COVID-19, namely utilizing media and digital technologies for social research in low and middle income countries.<\/jats:p>","DOI":"10.1177\/1558689820986748","type":"journal-article","created":{"date-parts":[[2021,1,22]],"date-time":"2021-01-22T02:33:26Z","timestamp":1611282806000},"page":"304-326","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":11,"title":["Media and Digital Technologies for Mixed Methods Research in Public Health Emergencies Such as COVID-19: Lessons Learned From Using Interactive Radio\u2013SMS for Social Research in Somalia"],"prefix":"10.1177","volume":"15","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8267-1745","authenticated-orcid":false,"given":"Johanna","family":"Riha","sequence":"first","affiliation":[{"name":"University of Cambridge, Cambridge, UK"}]},{"given":"Claudia","family":"Abreu Lopes","sequence":"additional","affiliation":[{"name":"United Nations University, Kuala Lumpur, Malaysia"}]},{"given":"Naima Abdi","family":"Ibrahim","sequence":"additional","affiliation":[{"name":"Africa\u2019s Voices Foundation, Nairobi, Kenya"}]},{"given":"Sharath","family":"Srinivasan","sequence":"additional","affiliation":[{"name":"University of Cambridge, Cambridge, UK"},{"name":"Africa\u2019s Voices Foundation, Nairobi, Kenya"}]}],"member":"179","published-online":{"date-parts":[[2021,1,21]]},"reference":[{"key":"bibr1-1558689820986748","doi-asserted-by":"crossref","unstructured":"Abramowitz S. 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