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A negative binomial regression analysis of a random sample of 991 LinkedIn posts reveals that tags and hashtags significantly increase the expected number of reactions, with tags also substantially increasing comments. Follower counts slightly increase engagement, while post age negatively impacts expected counts across all metrics. The three engagement metrics are interrelated: comments boost reactions and reposts, reactions drive comments and reposts, and reposts increase reactions. These findings enhance our understanding of LinkedIn engagement and social media behavior by showing how certain message elements yield differing outcomes. Our findings also offer actionable insights for professionals and educators seeking to optimize their online presence and career outcomes on the platform.<\/jats:p>","DOI":"10.1177\/23294906251336710","type":"journal-article","created":{"date-parts":[[2025,5,16]],"date-time":"2025-05-16T03:28:14Z","timestamp":1747366094000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":5,"title":["What Predicts Engagement on LinkedIn? Engagement-Boosting Strategies for Professionals"],"prefix":"10.1177","author":[{"ORCID":"https:\/\/orcid.org\/0009-0001-1661-3595","authenticated-orcid":false,"given":"Daniel","family":"Usera","sequence":"first","affiliation":[{"name":"The University of Texas at Arlington, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0003-4156-0573","authenticated-orcid":false,"given":"Natalie","family":"Durham","sequence":"additional","affiliation":[{"name":"The University of Texas at Arlington, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2025,5,16]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"crossref","unstructured":"Altenburger K. De R. Frazier K. Avteniev N. Hamilton J. (2017). Are there gender differences in professional self-promotion? An empirical case study of LinkedIn profiles among recent MBA graduates. 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