{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,6]],"date-time":"2026-10-06T06:53:16Z","timestamp":1791269596676,"version":"4.1.0"},"reference-count":10,"publisher":"Springer Science and Business Media LLC","issue":"1","license":[{"start":{"date-parts":[[2026,10,6]],"date-time":"2026-10-06T00:00:00Z","timestamp":1791244800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"},{"start":{"date-parts":[[2026,10,6]],"date-time":"2026-10-06T00:00:00Z","timestamp":1791244800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Int J Behav Nutr Phys Act"],"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>Behavioural nutrition and physical activity research has produced a strong and growing evidence base to inform prevention, treatment, and policy across a wide range of health outcomes. Yet the visibility of this evidence beyond academic audiences does not consistently reflect its scientific quality. Increasingly, dissemination occurs within digital environments shaped by algorithms that prioritise engagement, simplicity, novelty, and emotional salience over nuance and uncertainty. This creates a mismatch between the complexity that characterises behaviour change science and the attention-driven logics that shape what evidence becomes visible.<\/jats:p>\n                  <jats:p>This Comment was prompted by our involvement in developing the NESI (Network of Early Career Researchers and Students of ISBNPA) Podcast and ASPA (Asia-Pacific Society for Physical Activity) Radio, initiatives designed to disseminate credible behavioural science. Despite prioritising high-quality, peer-reviewed research, we encountered persistent challenges in achieving visibility relative to simplified or commercially framed health narratives amplified in digital spaces.<\/jats:p>\n                  <jats:p>We argue that visibility in digital environments is algorithmically mediated in ways that can systematically disadvantage complex, context-dependent evidence characteristic of behavioural nutrition and physical activity research. We explore the risks of equating visibility with impact, including oversimplification and erosion of trust, while contending that disengagement from contemporary communication platforms is not viable for a field committed to translation. We propose reframing dissemination as a collective responsibility of researchers, journals, and professional societies, focused on stewardship, integrity, and principled engagement. Addressing the visibility gap is essential to ensuring that credible evidence remains visible, interpretable, and influential within an attention-driven information ecosystem.<\/jats:p>","DOI":"10.1186\/s12966-026-01962-5","type":"journal-article","created":{"date-parts":[[2026,10,6]],"date-time":"2026-10-06T06:37:38Z","timestamp":1791268658000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Good science, poor visibility? Communicating behavioural nutrition and physical activity evidence in the algorithmic attention economy"],"prefix":"10.1186","volume":"23","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2505-733X","authenticated-orcid":false,"given":"Stephen","family":"Barrett","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Emma","family":"Ostermeier-Karim","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jennifer","family":"Gale","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kylie","family":"Wilson","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Michael","family":"Wheeler","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Courtney Anne","family":"West","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Emily","family":"Denniss","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ant\u00f3nio","family":"Palmeira","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2026,10,6]]},"reference":[{"key":"1962_CR1","doi-asserted-by":"crossref","unstructured":"Carlon D. Platforms as architects of AI influence: rethinking moderation in the age of hybrid expression. Transnatl Legal Theory. 2025:1\u201329.","DOI":"10.1080\/20414005.2025.2562681"},{"key":"1962_CR2","doi-asserted-by":"publisher","first-page":"1146","DOI":"10.1126\/science.aap9559","volume":"359","author":"S Vosoughi","year":"2018","unstructured":"Vosoughi S, Roy D, Aral S. The spread of true and false news online. Science. 2018;359:1146\u201351.","journal-title":"Science"},{"key":"1962_CR3","doi-asserted-by":"publisher","first-page":"daaf023","DOI":"10.1093\/heapro\/daaf023","volume":"40","author":"E Denniss","year":"2025","unstructured":"Denniss E, Lindberg R. Social media and the spread of misinformation: infectious and a threat to public health. Health Promot Int. 2025;40:daaf023.","journal-title":"Health Promot Int"},{"key":"1962_CR4","doi-asserted-by":"publisher","first-page":"980","DOI":"10.1038\/s41562-021-01143-3","volume":"5","author":"CJ Bryan","year":"2021","unstructured":"Bryan CJ, Tipton E, Yeager DS. Behavioural science is unlikely to change the world without a heterogeneity revolution. Nat Hum Behav. 2021;5:980\u20139.","journal-title":"Nat Hum Behav"},{"key":"1962_CR5","doi-asserted-by":"publisher","first-page":"e62760","DOI":"10.2196\/62760","volume":"5","author":"DD Thomas","year":"2025","unstructured":"Thomas DD, Xu L, Yu B, Alanis O, Adamek J, Canton I, Lin X, Luo Y, Mullen SP. Physical Activity Misinformation on Social Media: Systematic Review. JMIR Infodemiology. 2025;5:e62760. https:\/\/doi.org\/10.2196\/62760 . PMID: 41061255; PMCID: PMC12547344.).","journal-title":"JMIR Infodemiology"},{"issue":"7","key":"1962_CR6","doi-asserted-by":"publisher","first-page":"1345","DOI":"10.1017\/S1368980023000873","volume":"26","author":"E Denniss","year":"2023","unstructured":"Denniss E, Lindberg R, McNaughton SA. Quality and accuracy of online nutrition-related information: a systematic review of content analysis studies. Public Health Nutr. 2023;26(7):1345\u201357.","journal-title":"Public Health Nutr"},{"key":"1962_CR7","doi-asserted-by":"crossref","unstructured":"Denniss E, McNaughton SA, Russell CG, Wingrove K, Khandpur N, Machado PP. Best practice recommendations for developing persuasive health and nutrition messages: A rapid review. Nutr Res Rev. 2026:1\u201336.","DOI":"10.1017\/S0029665125001533"},{"key":"1962_CR8","doi-asserted-by":"crossref","unstructured":"Craig P, Dieppe P, Macintyre S, Michie S, Nazareth I, Petticrew M. Developing and evaluating complex interventions: the new Medical Research Council guidance. BMJ. 2008;337.","DOI":"10.1136\/bmj.a1655"},{"key":"1962_CR9","doi-asserted-by":"publisher","first-page":"326","DOI":"10.1186\/s12909-022-03404-9","volume":"22","author":"GE Ferreira","year":"2022","unstructured":"Ferreira GE, Elkins MR, Jones C, O\u2019Keeffe M, Cashin AG, Becerra RE, Gamble AR, Zadro JR. Reporting characteristics of journal infographics: a cross-sectional study. BMC Med Educ. 2022;22:326.","journal-title":"BMC Med Educ"},{"key":"1962_CR10","doi-asserted-by":"publisher","first-page":"713","DOI":"10.1038\/s41562-024-02090-5","volume":"9","author":"V Cologna","year":"2025","unstructured":"Cologna V, Mede NG, Berger S, Besley J, Brick C, Joubert M, Maibach EW, Mihelj S, Oreskes N, Sch\u00e4fer MS. Trust in scientists and their role in society across 68 countries. Nat Hum Behav. 2025;9:713\u201330.","journal-title":"Nat Hum Behav"}],"container-title":["International Journal of Behavioral Nutrition and Physical Activity"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1186\/s12966-026-01962-5.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1186\/s12966-026-01962-5","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1186\/s12966-026-01962-5.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,10,6]],"date-time":"2026-10-06T06:37:43Z","timestamp":1791268663000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1186\/s12966-026-01962-5"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,10,6]]},"references-count":10,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2026,12]]}},"alternative-id":["1962"],"URL":"https:\/\/doi.org\/10.1186\/s12966-026-01962-5","relation":{},"ISSN":["1479-5868"],"issn-type":[{"value":"1479-5868","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,10,6]]},"assertion":[{"value":"26 February 2026","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"29 July 2026","order":2,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"6 October 2026","order":3,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"Not applicable.","order":1,"name":"Ethics","label":"Ethics approval and consent to participate","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"Not applicable.","order":2,"name":"Ethics","label":"Consent for publication","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"EO-K, JG and KW are members of the Network of Early Career Researchers and Students (NESI), an initiative of ISBNPA. SB is a former NESI member. At the time of writing, KW was Student Representative for the ISBNPA Executive Committee. AP serves as Executive Director of ISBNPA. IJBNPA is the official journal of ISBNPA, and NESI is an ISBNPA initiative described here illustratively rather than promotionally. AP had no role in the editorial handling, peer-review assignment, or decision on this manuscript, which was managed independently by the journal\u2019s editors. The authors declare no other competing interests.","order":3,"name":"Ethics","label":"Competing interests","group":{"name":"EthicsHeading","label":"Declarations"}}],"article-number":"93"}}