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Our study aimed to evaluate effects of an mHealth intervention on uptake of maternal health services. <\/jats:p>\n              <\/jats:sec><jats:sec>\n                <jats:title>Methods<\/jats:title>\n                <jats:p>This was an intervention cohort study conducted at six public antenatal and postnatal care clinics in inner-city Johannesburg, South Africa. The intervention consisted of twice-weekly informative and pregnancy stage-based maternal health information text messages sent to women during pregnancy until their child was one year of age. The intervention arm of 87 mother-infant pairs was compared to a control arm of 90 pairs. Univariate and multivariate analyses were used to compare the probability of the outcome between the two groups.<\/jats:p>\n              <\/jats:sec><jats:sec>\n                <jats:title>Results<\/jats:title>\n                <jats:p>Intervention participants had higher odds of attending all government-recommended antenatal and postnatal visits, all recommended first year vaccinations (OR: 3.2, 95% CI 1.63\u20136.31) and had higher odds of attending at least the recommended four antenatal visits (OR: 3.21, 95% CI 1.73\u20135.98).<\/jats:p>\n              <\/jats:sec><jats:sec>\n                <jats:title>Conclusion<\/jats:title>\n                <jats:p>We show an improvement in achieving complete maternal-infant continuum of care, providing evidence of a positive impact of informative maternal mHealth messages sent to pregnant women and new mothers.<\/jats:p>\n                <jats:p><jats:italic>Trial registration<\/jats:italic> ISRCTN, ISRCTN41772986. Registered 13 February 2019\u2014Retrospectively registered, <jats:ext-link xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" ext-link-type=\"uri\" xlink:href=\"https:\/\/www.isrctn.com\/ISRCTN41772986\">https:\/\/www.isrctn.com\/ISRCTN41772986<\/jats:ext-link><\/jats:p>\n              <\/jats:sec>","DOI":"10.1186\/s12978-020-01017-3","type":"journal-article","created":{"date-parts":[[2020,10,20]],"date-time":"2020-10-20T13:02:56Z","timestamp":1603198976000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":48,"title":["Evaluating the effect of maternal mHealth text messages on uptake of maternal and child health care services in South Africa: a multicentre cohort intervention study"],"prefix":"10.1186","volume":"17","author":[{"given":"Jesse","family":"Coleman","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Vivian","family":"Black","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Anna Ek\u00e9us","family":"Thorson","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1146-5615","authenticated-orcid":false,"given":"Jaran","family":"Eriksen","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2020,10,20]]},"reference":[{"issue":"3","key":"1017_CR1","doi-asserted-by":"publisher","first-page":"153","DOI":"10.1046\/j.0737-1209.2002.19301.x","volume":"19","author":"A Spietz","year":"2002","unstructured":"Spietz A, Kelly J. 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