{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,27]],"date-time":"2026-03-27T07:42:55Z","timestamp":1774597375437,"version":"3.50.1"},"reference-count":46,"publisher":"American Society of Clinical Oncology (ASCO)","issue":"11","content-domain":{"domain":["ascopubs.org"],"crossmark-restriction":true},"short-container-title":["JCO Oncology Practice"],"published-print":{"date-parts":[[2023,11]]},"abstract":"<jats:sec><jats:title>PURPOSE<\/jats:title><jats:p> Evidence supporting social media\u2013based recruitment of cancer survivors is limited. This paper describes how we used Facebook during the COVID-19 pandemic to augment our recruitment of breast cancer survivors for our two-site telephone-based randomized clinical trial (RCT) at Dartmouth-Hitchcock Medical Center and the University of Alabama at Birmingham. <\/jats:p><\/jats:sec><jats:sec><jats:title>METHODS<\/jats:title><jats:p> Originally a two-site RCT of a telephone-delivered breast cancer survivorship intervention, we extended our clinic-based recruitment to Facebook. Participant characteristics, geographic reach, and baseline outcomes were compared across recruitment sources (ie, two clinics and Facebook) using descriptive statistics and effect sizes. <\/jats:p><\/jats:sec><jats:sec><jats:title>RESULTS<\/jats:title><jats:p> Enrollment rates (20%-29%) were comparable across recruitment sources. The 21-month Facebook marketing campaign accounted for 59% (n = 179\/303) of our total sample and had the greatest geographic reach, recruiting women from 24 states. The Facebook campaign reached a total of 51,787 unique individuals and cost $88.44 in US dollars (USD) per enrolled participant. Clinic samples had a greater proportion of women who were widowed (8% v 1%; P = .03) and Facebook had a higher proportion of women with a household income over $40,000 USD (83% v 71%; P = .02). There were no statistically significant differences between Facebook and the two clinics on baseline survey scores. <\/jats:p><\/jats:sec><jats:sec><jats:title>CONCLUSION<\/jats:title><jats:p> Augmenting traditional recruitment with Facebook increased our RCT's geographic and sociodemographic reach and supported meeting recruitment goals in a timely way. In the wake of the COVID-19 pandemic, cancer survivorship researchers should consider using social media as a recruitment strategy while weighing the advantages and potential biases introduced through such strategies. <\/jats:p><\/jats:sec>","DOI":"10.1200\/op.23.00117","type":"journal-article","created":{"date-parts":[[2023,9,21]],"date-time":"2023-09-21T20:00:34Z","timestamp":1695326434000},"page":"1020-1030","update-policy":"https:\/\/doi.org\/10.1200\/crossmark","source":"Crossref","is-referenced-by-count":8,"title":["Enhancing Efficiency and Reach Using Facebook to Recruit Breast Cancer Survivors for a Telephone-Based Supportive Care Randomized Trial During the COVID-19 Pandemic"],"prefix":"10.1200","volume":"19","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4617-2433","authenticated-orcid":false,"given":"Deborah B.","family":"Ejem","sequence":"first","affiliation":[{"name":"School of Nursing, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4753-0212","authenticated-orcid":false,"given":"Stephen","family":"Wechsler","sequence":"additional","affiliation":[{"name":"School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5918-2505","authenticated-orcid":false,"given":"Sarah","family":"Gallups","sequence":"additional","affiliation":[{"name":"School of Nursing, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sarah","family":"Khalidi","sequence":"additional","affiliation":[{"name":"School of Nursing, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9191-4822","authenticated-orcid":false,"given":"Jazmine","family":"Coffee-Dunning","sequence":"additional","affiliation":[{"name":"School of Nursing, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Aoyjay P.","family":"Montgomery","sequence":"additional","affiliation":[{"name":"Department of Epidemiology, School of Public Health, University of Alabama at Birmingham, Birmingham, Al"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5696-4904","authenticated-orcid":false,"given":"Courtney J.","family":"Stevens","sequence":"additional","affiliation":[{"name":"Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kimberly","family":"Keene","sequence":"additional","affiliation":[{"name":"Department of Radiation Oncology, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4188-9785","authenticated-orcid":false,"given":"Gabrielle B.","family":"Rocque","sequence":"additional","affiliation":[{"name":"Division of Geriatrics, Gerontology, and Palliative Care, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL"},{"name":"Divisions of Hematology & Oncology, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6821-5206","authenticated-orcid":false,"given":"Mary","family":"Chamberlin","sequence":"additional","affiliation":[{"name":"Department of Hematology\/Oncology, Dartmouth-Hitchcock Health, Lebanon, NH"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mark T.","family":"Hegel","sequence":"additional","affiliation":[{"name":"Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9883-1424","authenticated-orcid":false,"given":"Andres","family":"Azuero","sequence":"additional","affiliation":[{"name":"School of Nursing, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9329-3268","authenticated-orcid":false,"given":"Maria","family":"Pisu","sequence":"additional","affiliation":[{"name":"Division of Preventive Medicine, School of Medicine, University of Alabama at Birmingham, Birmingham, AL"},{"name":"O'Neal Comprehensive Cancer Center, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Daphne","family":"Ellis","sequence":"additional","affiliation":[{"name":"Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Stacey A.","family":"Ingram","sequence":"additional","affiliation":[{"name":"Divisions of Hematology & Oncology, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Valerie M.","family":"Lawhon","sequence":"additional","affiliation":[{"name":"Divisions of Hematology & Oncology, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tiffany","family":"Gilbert","sequence":"additional","affiliation":[{"name":"Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0005-4274-8353","authenticated-orcid":false,"given":"Kali","family":"Morrissette","sequence":"additional","affiliation":[{"name":"Department of Psychiatry, Dartmouth-Hitchcock Health, Lebanon, NH"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jamme","family":"Morency","sequence":"additional","affiliation":[{"name":"Department of Rehabilitation Medicine, Dartmouth-Hitchcock Medical Center, Lebanon, NH"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Karen","family":"Thorp","sequence":"additional","affiliation":[{"name":"Department of Rehabilitation Medicine, Dartmouth-Hitchcock Medical Center, Lebanon, NH"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Megan","family":"Codini","sequence":"additional","affiliation":[{"name":"Department of Rehabilitation Medicine, Dartmouth-Hitchcock Medical Center, Lebanon, NH"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Robin","family":"Newman","sequence":"additional","affiliation":[{"name":"College of Health and Rehabilitation Sciences, Boston University, Boston, MA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0003-8147-7109","authenticated-orcid":false,"given":"Jennifer","family":"Echols","sequence":"additional","affiliation":[{"name":"School of Nursing, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Danielle","family":"Cloyd","sequence":"additional","affiliation":[{"name":"School of Nursing, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7792-862X","authenticated-orcid":false,"given":"Sarah","family":"dos Anjos","sequence":"additional","affiliation":[{"name":"School of Nursing, University of Alabama at Birmingham, Birmingham, AL"},{"name":"Department of Occupational Therapy, School of Health Professions, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0009-8299-4259","authenticated-orcid":false,"given":"Colleen","family":"Muse","sequence":"additional","affiliation":[{"name":"School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Susan","family":"Goedeken","sequence":"additional","affiliation":[{"name":"Department of Occupational Therapy, Massachusetts General Hospital, Boston, MA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kristen Elizabeth","family":"Laws","sequence":"additional","affiliation":[{"name":"School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jennae","family":"Herbert","sequence":"additional","affiliation":[{"name":"School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2913-2053","authenticated-orcid":false,"given":"Marie","family":"Bakitas","sequence":"additional","affiliation":[{"name":"School of Nursing, University of Alabama at Birmingham, Birmingham, AL"},{"name":"Division of Geriatrics, Gerontology, and Palliative Care, Heersink School of Medicine, University of Alabama at Birmingham, Birmingham, AL"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kathleen D.","family":"Lyons","sequence":"additional","affiliation":[{"name":"School of Health and Rehabilitation Sciences, Massachusetts General Hospital Institute of Health Professions, Boston, MA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"233","reference":[{"key":"b1","doi-asserted-by":"publisher","DOI":"10.1001\/jamaoncol.2020.3142"},{"key":"b2","doi-asserted-by":"publisher","DOI":"10.1016\/j.stemcr.2020.06.010"},{"key":"b3","doi-asserted-by":"publisher","DOI":"10.2196\/25736"},{"key":"b4","doi-asserted-by":"publisher","DOI":"10.1136\/bmjopen-2020-036864"},{"key":"b6","doi-asserted-by":"publisher","DOI":"10.2196\/38015"},{"key":"b7","doi-asserted-by":"publisher","DOI":"10.2196\/22810"},{"key":"b8","doi-asserted-by":"publisher","DOI":"10.1177\/1740774517745829"},{"key":"b9","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.7071"},{"key":"b10","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.5698"},{"key":"b11","doi-asserted-by":"publisher","DOI":"10.1016\/S0272-7358(03)00070-9"},{"key":"b12","doi-asserted-by":"publisher","DOI":"10.1016\/j.cpr.2006.11.001"},{"key":"b13","doi-asserted-by":"publisher","DOI":"10.1016\/j.eurpsy.2006.11.001"},{"key":"b14","volume-title":"Problem-Solving Treatment for Primary Care: A Treatment Manual for Depression, Project IMPACT","author":"Hegel M","year":"2003"},{"key":"b15","doi-asserted-by":"publisher","DOI":"10.1192\/bjp.180.5.461"},{"key":"b16","doi-asserted-by":"publisher","DOI":"10.1097\/00005650-200209000-00007"},{"key":"b17","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbi.2008.08.010"},{"key":"b18","doi-asserted-by":"publisher","DOI":"10.1007\/s11136-008-9352-3"},{"key":"b19","doi-asserted-by":"publisher","DOI":"10.1007\/s11136-010-9654-0"},{"key":"b20","doi-asserted-by":"publisher","DOI":"10.1002\/cncr.30354"},{"key":"b21","doi-asserted-by":"publisher","DOI":"10.1016\/S0895-4356(01)00424-3"},{"key":"b22","doi-asserted-by":"publisher","DOI":"10.1007\/s11136-013-0484-8"},{"key":"b23","doi-asserted-by":"publisher","DOI":"10.1136\/bmjopen-2016-014746"},{"key":"b24","doi-asserted-by":"publisher","DOI":"10.1097\/JOM.0b013e318095a458"},{"key":"b25","doi-asserted-by":"publisher","DOI":"10.1097\/01.MLR.0000062551.76504.A9"},{"key":"b26","doi-asserted-by":"publisher","DOI":"10.1007\/s10926-016-9687-5"},{"key":"b27","doi-asserted-by":"publisher","DOI":"10.1200\/JCO.1997.15.3.974"},{"key":"b28","doi-asserted-by":"publisher","DOI":"10.1023\/A:1012278023233"},{"key":"b29","doi-asserted-by":"publisher","DOI":"10.1207\/s15327558ijbm0401_6"},{"key":"b30","doi-asserted-by":"publisher","DOI":"10.1007\/BF02903157"},{"key":"b31","doi-asserted-by":"publisher","DOI":"10.1177\/0146167203256921"},{"key":"b32","doi-asserted-by":"publisher","DOI":"10.1111\/j.1600-0447.1983.tb09716.x"},{"key":"b34","volume-title":"Introducing Microsoft Power BI","author":"Ferrari A","year":"2016"},{"key":"b35","volume-title":"Base SAS 9.4 Procedures Guide: Statistical Procedures","author":"Institute S","year":"2017"},{"key":"b36","doi-asserted-by":"publisher","DOI":"10.2147\/OAJCT.S312365"},{"key":"b38","doi-asserted-by":"publisher","DOI":"10.1016\/S0197-2456(03)00027-8"},{"key":"b39","doi-asserted-by":"publisher","DOI":"10.1200\/JOP.2017.025288"},{"key":"b41","volume-title":"Racial and Ethnic Disparities in Research Studies: The Challenge of Creating More Diverse Cohorts","author":"Konkel L","year":"2015"},{"key":"b42","doi-asserted-by":"publisher","DOI":"10.2196\/11571"},{"key":"b43","doi-asserted-by":"publisher","DOI":"10.3389\/fpubh.2022.931102"},{"key":"b44","doi-asserted-by":"publisher","DOI":"10.2196\/14886"},{"key":"b45","doi-asserted-by":"publisher","DOI":"10.1007\/s00520-021-06407-2"},{"key":"b46","volume":"5","author":"Benedict C","year":"2019","journal-title":"Digit Health"},{"key":"b47","doi-asserted-by":"publisher","DOI":"10.1001\/jamanetworkopen.2020.31202"},{"key":"b48","doi-asserted-by":"publisher","DOI":"10.1001\/jamanetworkopen.2019.11528"},{"key":"b49","doi-asserted-by":"publisher","DOI":"10.1080\/15265161.2016.1276644"},{"key":"b50","doi-asserted-by":"publisher","DOI":"10.2196\/30730"}],"container-title":["JCO Oncology Practice"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/ascopubs.org\/doi\/pdfdirect\/10.1200\/OP.23.00117","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,11,9]],"date-time":"2023-11-09T23:00:24Z","timestamp":1699570824000},"score":1,"resource":{"primary":{"URL":"https:\/\/ascopubs.org\/doi\/10.1200\/OP.23.00117"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,11]]},"references-count":46,"journal-issue":{"issue":"11","published-print":{"date-parts":[[2023,11]]}},"alternative-id":["10.1200\/OP.23.00117"],"URL":"https:\/\/doi.org\/10.1200\/op.23.00117","relation":{},"ISSN":["2688-1527","2688-1535"],"issn-type":[{"value":"2688-1527","type":"print"},{"value":"2688-1535","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,11]]},"assertion":[{"value":"2023-02-27","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2023-05-31","order":1,"name":"revised","label":"Revised","group":{"name":"publication_history","label":"Publication History"}},{"value":"2023-08-03","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2023-09-21","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}