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We test 2 hypotheses: (a) fluctuation: the success of an idea will vary over time with fluctuations in its habitat, and (b) competition: ideas with more prevalent habitats will be more successful. Four studies use subject ratings and data from newspapers to provide correlational support for our 2 hypotheses, with a negative factoid, positive rumor, catchphrases, and variants of a proverb. Three additional experimental studies manipulate the topic of actual conversations and find empirical support for our theory, with catchphrases, proverbs, and slang. The discussion examines how habitat prevalence applies to a more extensive class of ideas and suggests how habitats may influence the process by which ideas evolve.<\/jats:p>","DOI":"10.1207\/s15516709cog0000_10","type":"journal-article","created":{"date-parts":[[2005,2,28]],"date-time":"2005-02-28T16:45:10Z","timestamp":1109609110000},"page":"195-221","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":72,"title":["Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas"],"prefix":"10.1111","volume":"29","author":[{"given":"Jonah A.","family":"Berger","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Chip","family":"Heath","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2005,3]]},"reference":[{"key":"e_1_2_1_2_1","doi-asserted-by":"crossref","DOI":"10.7312\/alle91760","volume-title":"The language of ethnic conflict.","author":"Allen I. 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