{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,3]],"date-time":"2026-09-03T04:17:27Z","timestamp":1788409047502,"version":"build-2803163510"},"update-to":[{"DOI":"10.12688\/f1000research.175286.1","type":"new_version","label":"New version","source":"publisher","updated":{"date-parts":[[2026,7,28]],"date-time":"2026-07-28T00:00:00Z","timestamp":1785196800000}}],"reference-count":61,"publisher":"F1000 Research Ltd","license":[{"start":{"date-parts":[[2026,7,28]],"date-time":"2026-07-28T00:00:00Z","timestamp":1785196800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["f1000research.com"],"crossmark-restriction":false},"short-container-title":["F1000Res"],"abstract":"<ns3:p>Abstract* Background Social media marketing dynamics have been reshaped with the rise of micro-influencers, with the offering of community-driven and authentic brand engagement that goes beyond traditional celebrity endorsements and advertising. This study aims to systematically examine the micro-influencer research published between 2020 and 2025, focusing on identifying themes, research gaps, methodological characteristics, and providing future directions. Methods This paper focuses on providing a thorough systematic literature review (SLR) incorporating the PRISMA protocol on micro-influencers, while identifying interdependencies and relationships. 68 research papers were derived from the Scopus database, analysed through bibliometric and content analysis. Bibliometric analysis was conducted using a combination of VOSviewer and Biblioshiny packages. Results were analysed through thematic clusters, co-occurrence, and bibliographic coupling analysis. Results The analysis depicts a steady growth in publications accelerated with digitalisation and post-COVID consumer shift that placed a commercial value on small-scale influencers. Research is fragmented across authenticity, trust, engagement, sponsorship disclosure, and niche-domains for micro-influencers. The literature is geographically skewed towards the West and high-income Asian countries. Less longitudinal, mixed-method, andneuroscientific evidence with strong methodological concentration across quantitative survey, and computational methods was present. Algorithmic visibility, emerging platform comparisons, influencer labour, and non-commercial uses of micro-influencers were underexplored themes. Five research areas were identified from clustering. Conclusion Despite the rapid expansions, micro-influencer literature remains theoretically fragmented and unevenly distributed. This review provides a comprehensive analysis of the literature on micro-influencers, synthesises these fragmented findings into an integrated cocneptual framework and provides implications and future research directions. Most studies focused on analysing a single platform with cross-sectional designs. This study highlights the need for thorough theoretical integration with methodological diversification, considering emerging platforms to better understand how micro influencers shape digital communication.<\/ns3:p>","DOI":"10.12688\/f1000research.175286.2","type":"journal-article","created":{"date-parts":[[2026,7,28]],"date-time":"2026-07-28T12:39:06Z","timestamp":1785242346000},"page":"70","update-policy":"https:\/\/doi.org\/10.12688\/f1000research.crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Mapping the themes and Intellectual Structure of Micro-Influencers: A systematic Review and a Bibliometric-Analysis"],"prefix":"10.12688","volume":"15","author":[{"ORCID":"https:\/\/orcid.org\/0009-0009-5168-0206","authenticated-orcid":false,"given":"L.M.D.O","family":"Wimalasena","sequence":"first","affiliation":[{"name":"Kelaniya Western Province 11600 University of Kelaniya Faculty of Commerce and Management Studies"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"D.M.R","family":"Dissanayake","sequence":"additional","affiliation":[{"name":"Department of Marketing Management Kelaniya Western Province 11600 University of Kelaniya Faculty of Commerce and Management Studies"},{"name":"Adjunct Professor, Taylor\u2019s Business School Subang Jaya Selangor Taylor's University"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"2560","published-online":{"date-parts":[[2026,7,28]]},"reference":[{"key":"ref1","doi-asserted-by":"publisher","first-page":"4-28","DOI":"10.1007\/s11747-024-00999-1","article-title":"Influencer marketing unlocked: Understanding the value chains driving the creator economy.","volume":"53","author":"B Libai","year":"2025","journal-title":"J. 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