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Merely showing the average rating of a restaurant by pooling all ratings may not be helpful for consumers who wish to determine whether a given restaurant is a good match for them. We find that traveler consumers are much more likely than local consumers to provide higher restaurant ratings, and they tend to attach more pictures, write shorter reviews, and use fewer cognitive words. Individuals\u2019 changes in focus and changes in evaluation processes induce such a tourist bias in ratings. Meanwhile, travel destination, restaurant cuisine authenticity, and consumers\u2019 consumption pattern changes are not responsible for the bias. Our study demonstrates the necessity of differentiating travelers\u2019 and locals\u2019 ratings\/reviews and identifies possible reasons behind the tourist bias, which can help retailers, consumers, and platforms better understand, utilize, and manage digital word-of-mouth in practice.<\/jats:p>","DOI":"10.1287\/isre.2020.0620","type":"journal-article","created":{"date-parts":[[2025,10,1]],"date-time":"2025-10-01T11:40:31Z","timestamp":1759318831000},"page":"1094-1112","source":"Crossref","is-referenced-by-count":2,"title":["Why Is the Grass Always Greener on the Other Side? 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