{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T07:43:32Z","timestamp":1775029412347,"version":"3.50.1"},"reference-count":43,"publisher":"Institute for Operations Research and the Management Sciences (INFORMS)","issue":"7","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Management Science"],"published-print":{"date-parts":[[2025,7]]},"abstract":"<jats:p> We study the impact of a boycott on one of the largest Korean dairy producers, triggered by the exposure of the firm\u2019s unethical management practices, on sales of its own and others. We find empirical evidence that the boycott had substantial and long-lasting consequences. First, consumer utility from the boycotted products decreased significantly, reflecting consumers\u2019 strong willingness to take part in collective action. Second, our discrete choice demand model, which addresses both price endogeneity and product substitution, estimates that sales of the boycotted firm decreased by almost 8% or, equivalently, by 8.1 million liters during the 12-month postboycott period. Third, the boycotted firm\u2019s sales and revenue decreases would have been more severe had the firm not cut prices after the boycott outbreak. Our findings emphasize top-level managers\u2019 role in fostering an ethical organizational culture within the firm and taking proper and timely countermeasures to curb losses incurred by a boycott. <\/jats:p><jats:p> This paper was accepted by Eric Anderson, marketing. <\/jats:p><jats:p> Funding: This work was supported by the Asian Studies Center of Michigan State University [Dr. Delia Koo Faculty Endowment Award] and Sogang University [New Faculty Research Funding Grant 202310031.01]. <\/jats:p><jats:p> Supplemental Material: The online appendix and data files are available at https:\/\/doi.org\/10.1287\/mnsc.2021.01062 . <\/jats:p>","DOI":"10.1287\/mnsc.2021.01062","type":"journal-article","created":{"date-parts":[[2024,10,11]],"date-time":"2024-10-11T12:52:21Z","timestamp":1728651141000},"page":"5625-5644","source":"Crossref","is-referenced-by-count":7,"title":["Corporate Social Responsibility and Consumer Choice: Lessons from the Milk Boycott"],"prefix":"10.1287","volume":"71","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4198-0888","authenticated-orcid":false,"given":"In Kyung","family":"Kim","sequence":"first","affiliation":[{"name":"Department of Economics, Sogang University, Seoul 04107, South Korea"}]},{"given":"Kyoo il","family":"Kim","sequence":"additional","affiliation":[{"name":"Department of Economics, Michigan State University, East Lansing, Michigan 48824"}]}],"member":"109","reference":[{"key":"B1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.37.2.203.18734"},{"key":"B3","doi-asserted-by":"publisher","DOI":"10.1017\/S1931436100000298"},{"key":"B4","doi-asserted-by":"publisher","DOI":"10.1023\/A:1022212816261"},{"key":"B5","doi-asserted-by":"publisher","DOI":"10.1093\/jeea\/jvac046"},{"key":"B6","doi-asserted-by":"publisher","DOI":"10.1111\/j.1430-9134.2001.00007.x"},{"key":"B7","doi-asserted-by":"publisher","DOI":"10.2307\/2555829"},{"key":"B8","first-page":"1","volume-title":"Handbook of Industrial Organization","volume":"4","author":"Berry ST","year":"2021"},{"key":"B9","doi-asserted-by":"publisher","DOI":"10.2307\/2171802"},{"key":"B10","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.44.11.1533"},{"key":"B11","doi-asserted-by":"publisher","DOI":"10.1257\/app.20130034"},{"key":"B12","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.13.0009"},{"key":"B13","doi-asserted-by":"publisher","DOI":"10.1177\/002224299706100106"},{"key":"B14","doi-asserted-by":"publisher","DOI":"10.1080\/0267257X.2018.1546765"},{"key":"B15","doi-asserted-by":"publisher","DOI":"10.1016\/0304-4076(87)90015-7"},{"key":"B16","doi-asserted-by":"publisher","DOI":"10.1007\/s11129-008-9043-y"},{"key":"B17","doi-asserted-by":"publisher","DOI":"10.1111\/sjoe.12112"},{"key":"B18","doi-asserted-by":"publisher","DOI":"10.1111\/1756-2171.12352"},{"key":"B19","doi-asserted-by":"publisher","DOI":"10.1177\/000765039503400204"},{"key":"B20","doi-asserted-by":"publisher","DOI":"10.1007\/s10551-014-2124-9"},{"key":"B21","doi-asserted-by":"publisher","DOI":"10.1162\/REST_a_00162"},{"key":"B22","volume-title":"Consumer Boycotts: Effecting Change Through the Marketplace and the Media","author":"Friedman M","year":"1999"},{"key":"B23","doi-asserted-by":"publisher","DOI":"10.1111\/0047-2786.00091"},{"key":"B24","doi-asserted-by":"publisher","DOI":"10.1093\/jeea\/jvz002"},{"key":"B25","doi-asserted-by":"publisher","DOI":"10.1057\/bm.2012.2"},{"key":"B26","first-page":"207","volume-title":"The Economics of New Goods","author":"Hausman J","year":"1996"},{"key":"B27","doi-asserted-by":"publisher","DOI":"10.1111\/1756-2171.12212"},{"key":"B28","doi-asserted-by":"publisher","DOI":"10.1111\/1756-2171.12214"},{"key":"B29","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.49.9.1196.16569"},{"key":"B30","doi-asserted-by":"publisher","DOI":"10.1111\/jems.12548"},{"key":"B31","doi-asserted-by":"publisher","DOI":"10.1111\/joie.12298"},{"issue":"3","key":"B32","first-page":"261","volume":"35","author":"Kim IK","year":"2022","journal-title":"Seoul J. 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