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From the monopolist\u2019s perspective, ignoring the value of rarity leads to substantial overproduction: Auctioned quantities are 88% above the profit-maximizing level. From the consumers\u2019 perspective, however, the negative spillovers from quantity restriction more than offset the benefits of rarer goods.<\/jats:p>\n                  <jats:p>This paper was accepted by Omar Besbes, revenue management and market analytics.<\/jats:p>\n                  <jats:p>Supplemental Material: The online appendices and data files are available at https:\/\/doi.org\/10.1287\/mnsc.2024.04995 .<\/jats:p>","DOI":"10.1287\/mnsc.2024.04995","type":"journal-article","created":{"date-parts":[[2025,8,25]],"date-time":"2025-08-25T16:04:25Z","timestamp":1756137865000},"page":"3550-3570","source":"Crossref","is-referenced-by-count":1,"title":["Consumer Demand with Social Influences: Evidence from an E-Commerce Platform"],"prefix":"10.1287","volume":"72","author":[{"given":"El Hadi","family":"Caoui","sequence":"first","affiliation":[{"name":"Department of Management, University of Toronto Mississauga and Rotman School of Management, Toronto, Ontario M5S 3E6, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8493-2889","authenticated-orcid":false,"given":"Chiara","family":"Farronato","sequence":"additional","affiliation":[{"name":"Technology and Operations Management, Harvard Business School, Boston, Massachusetts 02163; and Centre for Economic Policy Research (CEPR), London EC1R 5HL, United Kingdom; and National Bureau of Economic Research (NBER), Cambridge,  Massachusetts 02138"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5426-0156","authenticated-orcid":false,"given":"John J.","family":"Horton","sequence":"additional","affiliation":[{"name":"National Bureau of Economic Research (NBER), Cambridge,  Massachusetts 02138; and Information Technology, MIT Sloan, Cambridge, Massachusetts 02142"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Robert","family":"Schultz","sequence":"additional","affiliation":[{"name":"Candidly, New York, New York 10003"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"109","reference":[{"key":"B1","doi-asserted-by":"publisher","DOI":"10.1257\/aer.102.4.1206"},{"key":"B2","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1050.0399"},{"key":"B3","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.42.1.30.56883"},{"key":"B4","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1070.0350"},{"key":"B5","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1090.1133"},{"key":"B6","doi-asserted-by":"crossref","unstructured":"Arsenault-Morin AP, Arslan HA, Gentry ML (2022) On the timing of auctions: The effects of complementarities on bidding, participation, and welfare. 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