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Die Methode wurde im Rahmen des Forschungsprojekts \u201e2049: Zeitreise Mobilit\u00e4t\u201c des Fraunhofer Instituts f\u00fcr Arbeitswirtschaft und Organisation (IAO) angewendet, um Nutzermeinungen und -emotionen im Hinblick auf Mobilit\u00e4ts-Zukunftsszenarien und -technologien zu erheben. Der Beitrag legt das Vorgehen bei der Entwicklung, der Durchf\u00fchrung und der Auswertung der Methodik dar und diskutiert die zugrundeliegenden Ideen, die sich im vorgestellten Ansatz wiederfinden. Zudem zeigt der Abgleich mit einer Vergleichsgruppe, welche an einer identischen Befragung ohne Stimulus teilgenommen hat, wie sich das immersive Erlebnis auf die Teilnehmer und die Befragungsergebnisse auswirkt. Dieser Vergleich best\u00e4tigt, dass keine grunds\u00e4tzliche Beeinflussung durch die VR-Experience auftritt, es in Teilen aber zu einer Verzerrung kommt. Die Analyse zeigt aber auch, dass einzelne Gestaltungsmerkmale des VR-Films einen wesentlichen Einfluss auf das Entscheidungsverhalten der Teilnehmer haben k\u00f6nnen. Die Nutzung von VR-Applikationen erweist sich allerdings gerade bei praxisbezogenen Fragestellungen als sehr wertvoll, da sie die Ansprache von Probanden erleichtert, Sichtbarkeit auf Veranstaltungen und Messen schafft sowie zu einem Austausch zwischen Probanden und Befragten anregt.<\/jats:p>","DOI":"10.1365\/s40702-020-00592-0","type":"journal-article","created":{"date-parts":[[2020,2,13]],"date-time":"2020-02-13T19:04:04Z","timestamp":1581620644000},"page":"230-243","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Virtual Reality als Instrument zur Gewinnung von Nutzerfeedback zu Technologieszenarien am Beispiel urbaner Mobilit\u00e4t","Virtual Reality as an Instrument for Obtaining User Feedback on Technology Scenarios Using the Example of Urban Mobility"],"prefix":"10.1365","volume":"57","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1273-0196","authenticated-orcid":false,"given":"Patrick","family":"Ruess","sequence":"first","affiliation":[]},{"given":"Nathalie","family":"Wingartz","sequence":"additional","affiliation":[]}],"member":"93","published-online":{"date-parts":[[2020,2,13]]},"reference":[{"key":"592_CR1","doi-asserted-by":"publisher","first-page":"1530","DOI":"10.3389\/fpsyg.2019.01530","volume":"10","author":"M Alca\u00f1iz","year":"2019","unstructured":"Alca\u00f1iz\u00a0M, Bign\u00e9\u00a0E, Guixeres\u00a0J (2019) Virtual reality in marketing: a framework, review, and research agenda. 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