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Daraus resultieren viele Potenziale \u2013 gerade f\u00fcr Unternehmen. Die F\u00e4higkeit zur Bew\u00e4ltigung und Auswertung dieser Daten schl\u00e4gt sich in der Rolle des Data Scientist nieder, welcher aktuell einer der gefragtesten Berufe ist. Allerdings ist die Integration von Daten in Unternehmensstrategie und -kultur eine gro\u00dfe Herausforderung. So m\u00fcssen komplexe Daten und Analyseergebnisse auch nicht datenaffinen Stakeholdern kommuniziert werden. Hier kommt dem Data Storytelling eine entscheidende Rolle zu, denn um mit Daten eine Ver\u00e4nderung hervorrufen zu k\u00f6nnen, m\u00fcssen vorerst Verst\u00e4ndnis und Motivation f\u00fcr den Sachverhalt zielgruppenspezifisch geschaffen werden. Allerdings handelt es sich bei Data Storytelling noch um ein Nischenthema. 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