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Der Logistik kommt in Anbetracht ihrer essentiellen Querschnittfunktion sowie der Entstehung umfangreicher Daten durch den Einsatz verschiedener IT-Systeme f\u00fcr die Abwicklung von Frachttransporten eine besondere Bedeutung zu. Derzeitige Debatten werden mit Blick auf das Cloud-Computing sowie die Merkmale neu entstehender digitaler Plattformen gef\u00fchrt. Insbesondere f\u00fcr das Transportmanagement im G\u00fcterkraftverkehr entstehen datenbasierte as-a-Service Konzepte, die das tradierte Gesch\u00e4ftsmodell von Logistikdienstleistern sowie das Gesch\u00e4ftsfeld der Anbieter von Transportmanagementsystemen (TMS) attackieren. Auff\u00e4llig ist, dass einer prozessorientierten Betrachtung der cloudbasierten Anwendungssysteme bislang wenig Aufmerksamkeit entgegengebracht wurde. In diesem Beitrag soll ein vertieftes Verst\u00e4ndnis f\u00fcr Fracht-Plattformen im G\u00fcterverkehr erzeugt werden. Anhand von Experteninterviews wird zun\u00e4chst das Konzept Freight-Logistics-as-a-Service (FLaaS) f\u00fcr ein datengetriebenes Transportmanagement (DTM) entworfen. Im Anschluss werden auf Grundlage des Business Model Canvas die strategischen Betrachtungen der digitalen Plattformen um Aspekte der Gesch\u00e4ftsmodellentwicklung der Datendienstleister erweitert. Eine intelligente Nutzung des Datenpotentials zeigt sich insbesondere in der Verbesserung der Transparenz sowie der optimierten Auslastung der verf\u00fcgbaren Transportressourcen. Durch das pr\u00e4sentierte Konzept FLaaS und das betrachtete cloudbasierte Gesch\u00e4ftsmodell werden abschlie\u00dfend strategische Handlungsma\u00dfnahmen formuliert. Die Aspekte Datenkompetenz, Datenstrategie und Kollaboration sind f\u00fcr die Akteure von hoher Relevanz, um eine nachhaltige und wertsch\u00f6pfende Gestaltung von datengetriebenen Transportketten zu erreichen.<\/jats:p>","DOI":"10.1365\/s40702-021-00718-y","type":"journal-article","created":{"date-parts":[[2021,4,1]],"date-time":"2021-04-01T07:03:12Z","timestamp":1617260592000},"page":"580-594","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Freight-Logistics-as-a-Service\u00a0\u2013 Innovative Gesch\u00e4ftsmodelle f\u00fcr ein datengetriebenes Transportmanagement","Freight-Logistics-as-a-Service\u2014Innovative Business Models for Data-Driven Transport Management"],"prefix":"10.1365","volume":"58","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1602-5192","authenticated-orcid":false,"given":"Christoph","family":"Heinbach","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Simon","family":"Hagen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Oliver","family":"Thomas","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"93","published-online":{"date-parts":[[2021,4,1]]},"reference":[{"key":"718_CR1","first-page":"40","volume-title":"Logistik im Spannungsfeld der Politik","author":"A Backhaus","year":"2017","unstructured":"Backhaus\u00a0A, Krol\u00a0F, Meisner\u00a0M, St\u00f6lzle\u00a0W (2017) Digitalisierung in der Logistik: vom Hype zur Marktrelevanz? 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