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Dies erm\u00f6glicht Unternehmen, datenbasierte Services zu entwickeln und somit ihr bestehendes Gesch\u00e4ftsmodell zu erweitern oder sogar neu zu gestalten. Allerdings unterscheiden sich die Anforderungen f\u00fcr die Entwicklung datenbasierter Services ma\u00dfgeblich von denen f\u00fcr die Entwicklung klassischer Produkte und Services, weshalb viele Unternehmen vor einem Paradigmenwechsel stehen. Da Daten selbst kein inh\u00e4rentes Wertversprechen haben, m\u00fcssen f\u00fcr die erfolgreiche Entwicklung eines datenbasierten Service neben (daten-)technischen Anforderungen auch prozessuale Anforderungen sowie eine kundenzentrische Perspektive integriert betrachtet werden. Dies ist entscheidend, da Services kundenorientiert gestaltet werden m\u00fcssen, um ein entsprechendes Wertversprechen zu vermitteln. Obwohl die Relevanz dieser Herausforderung sowohl in der Wissenschaft als auch in der Praxis bereits bekannt ist, existieren bis heute kaum anwendungsorientierte und keine umfassenden Konzepte f\u00fcr dieses Spannungsfeld. Um diese L\u00fccke zu schlie\u00dfen, wird im vorliegenden Beitrag das Service Design Framework vorgestellt, welches Unternehmen bei der systematischen Entwicklung datenbasierter Services unterst\u00fctzt. Dabei strukturiert das Framework zentrale Anforderungen (z.\u202fB. Kundenbed\u00fcrfnisse, Prozesse, Daten, Chancen und Risiken) zum Design eines datenbasierten Service. Das Framework wurde mithilfe aktueller Literatur und in Zusammenarbeit mit Experten aus Industrieunternehmen entwickelt und validiert. Das Service Design Framework baut dabei auf den Konzepten der Customer Journey Map und des Service Blueprints auf, kombiniert diese und entwickelt sie f\u00fcr ein umfassendes Design von datenbasierten Services weiter. Damit leistet das Framework einen wichtigen Beitrag bei der strukturierten Erfassung, Entwicklung und Analyse datenbasierter Services.<\/jats:p>","DOI":"10.1365\/s40702-021-00725-z","type":"journal-article","created":{"date-parts":[[2021,4,20]],"date-time":"2021-04-20T06:55:20Z","timestamp":1618901720000},"page":"611-627","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Das Service Design Framework zur strukturierten Entwicklung datenbasierter Services","The Service Design Framework for a Structured Development of Data-Based Services"],"prefix":"10.1365","volume":"58","author":[{"given":"Bj\u00f6rn","family":"H\u00e4ckel","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rocco","family":"Huber","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Marius","family":"Rieg","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Carla","family":"R\u00f6sch","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Patrick","family":"R\u00f6vekamp","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"93","published-online":{"date-parts":[[2021,4,19]]},"reference":[{"key":"725_CR1","doi-asserted-by":"crossref","first-page":"163","DOI":"10.1007\/978-3-319-15898-3_10","volume-title":"Integrated Systems: Innovations and Applications","author":"M Abramovici","year":"2015","unstructured":"Abramovici\u00a0M, G\u00f6bel\u00a0JC, Neges\u00a0M (2015) Smart Engineering as Enabler for the 4th Industrial Revolution. 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