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Produktbasierte Daten entstehen in allen Phasen des Produktlebenszyklus. Sie er\u00f6ffnen den Anbietern die M\u00f6glichkeit, neue datenbasierte Servicemodelle zu entwickeln, um neuen Kundennutzen zu schaffen, der letztendlich durch neue digitale Gesch\u00e4ftsmodelle monetarisiert werden kann. Doch welche Ans\u00e4tze bringen wirklichen Mehrwert f\u00fcr den Anbieter und sind damit den Implementierungsaufwand wert? Die vorliegende Studie untersucht, welche Servicemodelle f\u00fcr kleine und mittlere Unternehmen (KMU) der Maschinen\u2011, Anlagen\u2011, Elektro- und Metallindustrie erfolgversprechend sind. Es konnten zehn Servicemodelle identifiziert werden, die f\u00fcr die Unternehmen einen grunds\u00e4tzlich hohen Mehrwert, jedoch teilweise unterschiedliche Implementierungsaufw\u00e4nde aufweisen. Die Verg\u00fctungsmodelle, mit denen die Servicemodelle bevorzugt monetarisiert werden k\u00f6nnen, erwiesen sich als vom Servicemodell selbst sowie von der Branche abh\u00e4ngig. In Summe wurde die Realisierungswahrscheinlichkeit f\u00fcr die datenbasierten Servicemodelle und die damit verbundenen digitalen Gesch\u00e4ftsmodelle innerhalb der n\u00e4chsten drei Jahre noch als moderat eingesch\u00e4tzt.<\/jats:p>","DOI":"10.1365\/s40702-021-00728-w","type":"journal-article","created":{"date-parts":[[2021,4,16]],"date-time":"2021-04-16T06:17:27Z","timestamp":1618553847000},"page":"521-536","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Welche datenbasierten Servicemodelle sind erfolgsversprechend f\u00fcr KMU der Maschinen\u2011, Anlagen\u2011, Elektro- und Metallindustrie?","What are the most promising data-based service models for SMEs in mechanical, plant, electrical and metal engineering?"],"prefix":"10.1365","volume":"58","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7162-6949","authenticated-orcid":false,"given":"Helen","family":"Vogt","sequence":"first","affiliation":[]},{"given":"Matthias","family":"Ehrat","sequence":"additional","affiliation":[]},{"given":"Rainer","family":"Fuchs","sequence":"additional","affiliation":[]},{"given":"Manuel","family":"Holler","sequence":"additional","affiliation":[]}],"member":"93","published-online":{"date-parts":[[2021,4,16]]},"reference":[{"key":"728_CR1","series-title":"Acatech Working Paper","volume-title":"Smart Service Welt \u2013 Umsetzungsempfehlungen f\u00fcr das Zukunftsprojekt Internetbasierte Dienste f\u00fcr die Wirtschaft","author":"Acatech","year":"2014","unstructured":"Acatech (2014) Smart Service Welt \u2013 Umsetzungsempfehlungen f\u00fcr das Zukunftsprojekt Internetbasierte Dienste f\u00fcr die Wirtschaft. 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