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Um ihre ungewollte Verbreitung zu vermeiden, ben\u00f6tigen Unternehmen in verschiedenen Branchen klare Strategien zur Risikominimierung. Durch den aktuellen Wandel hin zur Elektromobilit\u00e4t herrscht in der Automobilindustrie ein harter Wettbewerb und die Gefahr von Nachahmung ist gro\u00df. Wir pr\u00e4sentieren eine explorative Fallstudie in einem f\u00fchrenden europ\u00e4ischen Automobilunternehmen und untersuchen das Verhalten am Arbeitsplatz und die damit verbundenen Informationssicherheit bei der Entwicklung neuer Produkte. Die Ergebnisse zeigen, dass das Bewusstsein zum Schutz von Informationen in Organisationsroutinen verwurzelt ist und dass bestehende Sicherheitsma\u00dfnahmen eine schwache Wirkung haben. Unpraktische formale Sicherheitsrichtlinien sowie hierarchische Spannungen und Zeitdruck f\u00fchren zu riskanten Verhaltensweisen der Mitarbeiter. Unsere Ergebnisse weisen auf die Bedeutung von Transparenz und Flexibilit\u00e4t von Wissenssicherheitsrichtlinien hin. Dar\u00fcber hinaus bieten wir eine neue Perspektive auf den Wissenstransfer, indem wir die sog. Sichtbarkeitslinie f\u00fcr Informationen einf\u00fchren und einen Sicherheitsrahmen f\u00fcr die Praxis vorstellen.<\/jats:p>","DOI":"10.1365\/s40702-021-00805-0","type":"journal-article","created":{"date-parts":[[2021,10,28]],"date-time":"2021-10-28T18:05:20Z","timestamp":1635444320000},"update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["\u201eSie werden eh einen Weg finden, um es zu umgehen\u201c\u00a0\u2013 Ein f\u00fchrender Automobilhersteller k\u00e4mpft mit Datensicherheit in der Neuproduktentwicklung","\u201cThey`ll find a way around it anyway\u201d \u2013 A leading car manufacturer struggles with data security in new product development"],"prefix":"10.1365","author":[{"given":"Ramona","family":"Weber","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2209-6563","authenticated-orcid":false,"given":"Chris C.","family":"Gernreich","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Verena","family":"Wolf","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"93","published-online":{"date-parts":[[2021,10,28]]},"reference":[{"key":"805_CR1","doi-asserted-by":"publisher","first-page":"72","DOI":"10.1016\/j.tele.2018.01.015","volume":"37","author":"YA Ahmed","year":"2019","unstructured":"Ahmed\u00a0YA, Ahmad\u00a0MN, Ahmad\u00a0N, Zakaria\u00a0NH (2019) Social media for knowledge-sharing: a systematic literature review. 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