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Ein aktuelles Beispiel ist der WhatsApp Chatbot der WHO, welcher Nutzer:innen \u00fcber COVID-19 aufkl\u00e4rt. Sprachassistenten haben die F\u00e4higkeit, Patienten und Patientinnen orts- und zeitunabh\u00e4ngig aufzukl\u00e4ren, wodurch Mitarbeiter:innen entlastet werden. Jedoch gibt es neben den technischen (u.\u202fa. Entwicklung und Optimierung der Algorithmen f\u00fcr die Spracherkennung) auch Herausforderungen in der Mensch-Chatbot-Interaktion. In dieser Studie wird untersucht, welche Rolle die menschen\u00e4hnliche Gestaltung (u.\u202fa. menschlicher Name, Begr\u00fc\u00dfung, menschlicher Avatar) eines Reiseimpfberatungschatbots auf dessen Wahrnehmung durch Nutzer:innen hat. Spezifisch geht es darum zu verstehen, ob und wie sich Anthropomorphismus (die Wahrnehmung von Menschlichkeit und sozialer Pr\u00e4senz in Objekten, Tieren und Maschinen) auf die wahrgenommene Vertrauensw\u00fcrdigkeit und letztendliche Zufriedenheit mit dem Service auswirkt. In einem Online-Experiment mit 78\u00a0Teilnehmer:innen, wurden zwei Chatbot-Gestaltungen (mit menschen\u00e4hnlichen Gestaltungselementen vs. ohne diese Elemente) verglichen. Die Ergebnisse zeigen, dass die wahrgenommene soziale Pr\u00e4senz signifikant die wahrgenommene Vertrauensw\u00fcrdigkeit und die Zufriedenheit mit dem Service des Chatbots erh\u00f6hen. Somit ist die Implikation, dass bei der Reiseimpfberatung und \u00e4hnlichen Beratungsprozessen eine menschliche Gestaltung der Sprachassistenten zu empfehlen ist.<\/jats:p>","DOI":"10.1365\/s40702-022-00927-z","type":"journal-article","created":{"date-parts":[[2022,11,2]],"date-time":"2022-11-02T08:03:10Z","timestamp":1667376190000},"page":"1626-1639","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Ready for Take-off?\u00a0\u2013 Gestaltung und Wahrnehmung von Reiseimpfberatungschatbots","Ready for Take-off?\u2014Design and Perception of Chatbots for Travel Vaccination Counseling"],"prefix":"10.1365","volume":"59","author":[{"given":"R. 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