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Dabei besteht die Herausforderung darin, beide Innovationsmodi in einer komplement\u00e4ren Art und Weise einzusetzen, anstatt sich auf einen der beiden Modi zu beschr\u00e4nken. Eine ambidextre Ausrichtung und die F\u00e4higkeit, beide Innovationsmodi, Exploit und Explore, gleichzeitig und in dem Ma\u00df einzusetzen, das die Umst\u00e4nde erfordern, erm\u00f6glicht es Unternehmen, schnell auf Ver\u00e4nderungen in der Branche zu reagieren und sich langfristig im Markt zu behaupten. F\u00fcr eine erfolgreiche Umsetzung von Ambidextrie im Innovationsmanagement spielen die Unternehmenskultur, der F\u00fchrungsstil resp. das F\u00fchrungsverst\u00e4ndnis ebenso eine Rolle, wie Grundsatzentscheidungen in Bezug auf die Digitalisierung. Es ist entscheidend, dass Unternehmen die Potenziale von Ambidextrie erkennen und lernen, den Exploit- und Explore-Modus gezielt und optimal einzusetzen, um langfristig Wettbewerbsvorteile zu erzielen. Dieser Grundlagenartikel fokussiert insbesondere auf die im weiteren Heft weniger angesprochenen Themenbereiche. Er ordnet die Ambidextrie im Innovationsmanagement anhand der Themenfelder Kultur, F\u00fchrung und Digitalisierung ein und liefert Argumente, weshalb die Akzeptanz und Nutzung von Ambidextrie zu Wettbewerbsvorteilen f\u00fchren.<\/jats:p>","DOI":"10.1365\/s40702-023-00985-x","type":"journal-article","created":{"date-parts":[[2023,6,5]],"date-time":"2023-06-05T07:02:23Z","timestamp":1685948543000},"page":"528-549","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Ambidextrie ist Ambidextrie ist Ambidextrie\u00a0\u2026","Ambidextry Is Ambidextry Is Ambidextry\u00a0\u2026."],"prefix":"10.1365","volume":"60","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8057-0668","authenticated-orcid":false,"given":"Sara","family":"D\u2019Onofrio","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9378-1410","authenticated-orcid":false,"given":"Carolin","family":"Durst","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9972-3935","authenticated-orcid":false,"given":"Susanne","family":"Robra-Bissantz","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"93","published-online":{"date-parts":[[2023,6,5]]},"reference":[{"key":"985_CR11","unstructured":"(2016) Pressemitteilung: LEO-Award f\u00fcr Paket-Service pakadoo. https:\/\/www.lgi.de\/pressemitteilungen\/leo-award-fuer-paket-service-pakadoo\/. 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