{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T21:25:17Z","timestamp":1740173117554,"version":"3.37.3"},"reference-count":10,"publisher":"Springer Fachmedien Wiesbaden GmbH","issue":"5","license":[{"start":{"date-parts":[[2023,12,5]],"date-time":"2023-12-05T00:00:00Z","timestamp":1701734400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"},{"start":{"date-parts":[[2023,12,5]],"date-time":"2023-12-05T00:00:00Z","timestamp":1701734400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"funder":[{"name":"Westf\u00e4lische Hochschule Gelsenkirchen Bocholt Recklinghausen"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["HMD"],"published-print":{"date-parts":[[2024,10]]},"abstract":"<jats:title>Zusammenfassung<\/jats:title><jats:p>Virtuelle und Augmented Reality (VR\/AR) sind als innovative Technologien vielseitig einsetzbar. Sowohl im Online-, aber auch im station\u00e4ren Handel sind schon etliche innovative immersive Anwendungen entstanden, die neue kognitive und affektive Interaktions- und Informationsm\u00f6glichkeiten bieten. In den Bereichen Kunst, Immobilien, Architektur, Gaming, Fashion, Stadtplanung und -f\u00fchrungen finden sich ebenfalls mehr und mehr AR\/VR Anwendungen. In diesem Beitrag wird nach einer Sichtung ausgew\u00e4hlter immersiver Projekte ein Konzept zur Nutzung von AR bzw. VR f\u00fcr Leerst\u00e4nde in einer ehemals attraktiven Einkaufsmeile vorgestellt. Neben g\u00e4ngigen Technologien und der Interoperabilit\u00e4t liegt der Fokus auf Belebung, Interaktion und Vernetzung der bestehenden Akteure eines Stadtteils. Die Leerst\u00e4nde sollen technologisch und thematisch vielseitig m\u00f6glichst als Mitmachkonzept f\u00fcr viele Beteiligte mit XR belebt werden und so einen Beitrag zur Revitalisierung des Viertels leisten.<\/jats:p>","DOI":"10.1365\/s40702-023-01020-9","type":"journal-article","created":{"date-parts":[[2023,12,5]],"date-time":"2023-12-05T12:02:18Z","timestamp":1701777738000},"page":"1317-1327","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Einsatz von XR zur Belebung von Leerst\u00e4nden","Use of XR to revitalize empty shop windows"],"prefix":"10.1365","volume":"61","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1673-9064","authenticated-orcid":false,"given":"Karin","family":"K\u00fcffmann","sequence":"first","affiliation":[]}],"member":"93","published-online":{"date-parts":[[2023,12,5]]},"reference":[{"key":"1020_CR1","volume-title":"Virtual and Augmented Reality (VR\/AR) \u2013 Grundlagen und Methoden der virtuellen und augmented Realit\u00e4t","year":"2019","unstructured":"D\u00f6rner\u00a0R, Broll\u00a0W, Grimm\u00a0P, Jung\u00a0B (Hrsg) (2019) Virtual and Augmented Reality (VR\/AR) \u2013 Grundlagen und Methoden der virtuellen und augmented Realit\u00e4t, 2.\u00a0Aufl. 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