{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T21:25:06Z","timestamp":1740173106562,"version":"3.37.3"},"reference-count":30,"publisher":"Springer Fachmedien Wiesbaden GmbH","issue":"3","license":[{"start":{"date-parts":[[2024,5,14]],"date-time":"2024-05-14T00:00:00Z","timestamp":1715644800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2024,5,14]],"date-time":"2024-05-14T00:00:00Z","timestamp":1715644800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["HMD"],"published-print":{"date-parts":[[2024,6]]},"DOI":"10.1365\/s40702-024-01077-0","type":"journal-article","created":{"date-parts":[[2024,5,14]],"date-time":"2024-05-14T13:01:56Z","timestamp":1715691716000},"page":"600-608","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Die Kehrseite des digitalen Marketings: Der CO2-Fu\u00dfabdruck"],"prefix":"10.1365","volume":"61","author":[{"ORCID":"https:\/\/orcid.org\/0009-0009-9295-6010","authenticated-orcid":false,"given":"Benjamin","family":"Desche","sequence":"first","affiliation":[]}],"member":"93","published-online":{"date-parts":[[2024,5,14]]},"reference":[{"key":"1077_CR1","unstructured":"Bender J (2023) Daten verursachen mehr Treibhausgase als der Flugverkehr. https:\/\/www.faz.net\/aktuell\/politik\/inland\/das-internet-verursacht-mehr-treibhausgase-als-fliegen-18838849.html. Zugegriffen: 12. Nov. 2023"},{"key":"1077_CR2","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-658-41093-3","volume-title":"Nachhaltige Websites","author":"T Beyer","year":"2023","unstructured":"Beyer\u00a0T (2023) Nachhaltige Websites. Springer Gabler, Wiesbaden"},{"key":"1077_CR3","unstructured":"British Standards Institution (2016) PAS 2050. https:\/\/knowledge.bsigroup.com\/products\/assessment-of-life-cycle-greenhouse-gas-emissions-from-horticultural-products-supplementary-requirements-for-the-cradle-to-gate-stages-of-ghg-assessments-of-horticultural-products-undertaken-in-accordance-with-pas-2050?version=standard. Zugegriffen: 22. Okt. 2023"},{"key":"1077_CR4","unstructured":"Bruckschl\u00f6gl A (2022) Commerce Media. https:\/\/criteo.webmag.io\/criteo-mag\/ausgabe-03\/goesswein-trendscout. Zugegriffen: 29. Okt. 2023"},{"key":"1077_CR5","unstructured":"Bundes-Klimaschutzgesetz (2021) Bundes-Klimaschutzgesetz. https:\/\/www.gesetze-im-internet.de\/ksg\/__3.html. Zugegriffen: 21. Okt. 2023"},{"key":"1077_CR6","unstructured":"Bundesregierung (2023) Ein Plan f\u00fcrs Klima. in: Die Bundesregierung informiert. https:\/\/www.bundesregierung.de\/breg-de\/themen\/tipps-fuer-verbraucher\/klimaschutzgesetz-2197410. Zugegriffen: 1. Nov. 2023"},{"key":"1077_CR7","unstructured":"Bundesumweltamt (2013) Indikator: Emission von Treibhausgasen. in: Umweltbundesamt. https:\/\/www.umweltbundesamt.de\/daten\/umweltindikatoren\/indikator-emission-von-treibhausgasen. Zugegriffen: 1. Nov. 2023"},{"key":"1077_CR8","unstructured":"Dillon G (2022) Deep dive: a\u00a0guide to environmental Sustainability in digital advertising. https:\/\/www.exchangewire.com\/deep-dive\/deep-dive-a-guide-to-environmental-sustainability-in-digital-advertising\/. Zugegriffen: 12. Nov. 2023"},{"key":"1077_CR9","unstructured":"Gacs J (2023) CSRD: Neue EU-Richtlinie im Fokus | Aktueller \u00dcberblick 2023. in: Green Vision Solutions GmbH. https:\/\/greenvisionsolutions.de\/neue-eu-richtlinie-csrd\/. Zugegriffen: 4. Nov. 2023"},{"key":"1077_CR10","unstructured":"Greenhouse Gas Protocol (2015) Corporate standard. https:\/\/ghgprotocol.org\/corporate-standard. Zugegriffen: 22. Okt. 2023"},{"key":"1077_CR11","volume-title":"Sustainable web design","author":"T Greenwood","year":"2021","unstructured":"Greenwood\u00a0T (2021) Sustainable web design"},{"key":"1077_CR12","unstructured":"Hajdukowicz T (2022) Den CO2-Fu\u00dfabdruck von E\u2011Mails reduzieren. in: Mailjet. https:\/\/www.mailjet.com\/de\/blog\/email\/emails-co2-fussabdruck\/. Zugegriffen: 12. Nov. 2023"},{"key":"1077_CR13","volume-title":"Brain View Warum Kunden kaufen","author":"H-G H\u00e4usel Dr.","year":"2016","unstructured":"H\u00e4usel\u00a0H\u2011G (2016) Brain View Warum Kunden kaufen, 4.\u00a0Aufl. Haufe, Freiburg","edition":"4"},{"key":"1077_CR14","unstructured":"Indaru (2023) What is sustainable digital advertising. in: Indaru. https:\/\/www.indaru.com\/what-is-sustainable-digital-advertising\/. Zugegriffen: 12. Nov. 2023"},{"key":"1077_CR15","unstructured":"Ionos (2022a) Green Hosting \u2013 Klimaschonendes Webhosting mit \u00d6kostrom. in: IONOS Digital Guide. https:\/\/www.ionos.de\/digitalguide\/hosting\/hosting-technik\/green-hosting\/. Zugegriffen: 17. Nov. 2023"},{"key":"1077_CR16","unstructured":"Ionos (2022b) Nachhaltiges Webdesign: Green Webdesign erkl\u00e4rt. in: IONOS Digital Guide. https:\/\/www.ionos.de\/digitalguide\/websites\/webdesign\/nachhaltiges-webdesign\/. Zugegriffen: 18. Nov. 2023"},{"key":"1077_CR17","unstructured":"Krassnitzer F (2022) Die Managementmethodik f\u00fcr Unternehmen im agilen Zeitalter: OKRs. in: Leaders21. https:\/\/www.leaders21.com\/de\/blog\/okrs-agil-ziele-setzen\/. Zugegriffen: 17. Nov. 2023"},{"key":"1077_CR18","unstructured":"Millgrammer P (2022) Green Online Marketing \u2013 So funktioniert der Umstieg. in: Seokratie. https:\/\/www.seokratie.de\/green-online-marketing\/. Zugegriffen: 29. Okt. 2023"},{"key":"1077_CR19","unstructured":"Mittelstand-Digital Zentrum Berlin (2021) Nachhaltiges Online-Marketing \u2013 Verbessern Sie Ihre Marketingma\u00dfnahmen. in: Mittelstand-Digital Zentrum Berlin. https:\/\/digitalzentrum-berlin.de\/nachhaltiges-online-marketing. Zugegriffen: 14. Nov. 2023"},{"key":"1077_CR20","volume-title":"Marketing: Prozess- und praxisorientierte Grundlagen","author":"PM Runia","year":"2019","unstructured":"Runia\u00a0PM, Wahl\u00a0F, Geyer\u00a0O, Thewi\u00dfen\u00a0C (2019) Marketing: Prozess- und praxisorientierte Grundlagen. De Gruyter Oldenbourg"},{"key":"1077_CR21","doi-asserted-by":"publisher","DOI":"10.36198\/9783838558905","volume-title":"Nachhaltigkeitscontrolling","author":"U Sailer","year":"2022","unstructured":"Sailer\u00a0U (2022) Nachhaltigkeitscontrolling, 4.\u00a0Aufl. UVK, M\u00fcnchen","edition":"4"},{"key":"1077_CR22","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-658-15939-9","volume-title":"Quick Guide Online-Marketing f\u00fcr Einzelk\u00e4mpfer und Kleinunternehmer","author":"S Schr\u00f6er","year":"2018","unstructured":"Schr\u00f6er\u00a0S (2018) Quick Guide Online-Marketing f\u00fcr Einzelk\u00e4mpfer und Kleinunternehmer. Springer Gabler, Wiesbaden"},{"key":"1077_CR23","unstructured":"Science Based Targets Initiative Wegweisend in eine Kohlenstoffarme Zukunft. in: Science Based Targets. https:\/\/sciencebasedtargets.org\/how-it-works. Zugegriffen: 22. Okt. 2023"},{"key":"1077_CR25","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-658-23615-1","volume-title":"Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie","author":"B Sens","year":"2019","unstructured":"Sens\u00a0B (2019) Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie. Springer, Wiesbaden"},{"key":"1077_CR26","unstructured":"Sledzikowski V (2023) Green Hosting: Webpr\u00e4senz nachhaltig gestalten. https:\/\/blog.hubspot.de\/website\/green-hosting. Zugegriffen: 17. Nov. 2023"},{"key":"1077_CR27","unstructured":"Stappert L (2023) Nachhaltiges Webdesign: 8 Tipps f\u00fcr eine gr\u00fcne Website. https:\/\/blog.hubspot.de\/website\/nachhaltiges-webdesign. Zugegriffen: 18. Nov. 2023"},{"key":"1077_CR28","unstructured":"Umweltbundesamt (2023) Strom- und W\u00e4rmeversorgung in Zahlen. in: Umweltbundesamt. https:\/\/www.umweltbundesamt.de\/themen\/klima-energie\/energieversorgung\/strom-waermeversorgung-in-zahlen. Zugegriffen: 14. Nov. 2023"},{"key":"1077_CR29","unstructured":"Verivox tromverbrauch Internet: Zahlen und Fakten. https:\/\/www.verivox.de\/strom\/ratgeber\/wie-faellt-der-stromverbrauch-durch-das-internet-aus-1118069\/. Zugegriffen: 14. Nov. 2023"},{"key":"1077_CR30","doi-asserted-by":"publisher","DOI":"10.34157\/978-3-648-16664-2","volume-title":"Green Marketing: Das Zukunftsthema Nachhaltigkeit erfolgreich managen","author":"H Weigand","year":"2022","unstructured":"Weigand\u00a0H (2022) Green Marketing: Das Zukunftsthema Nachhaltigkeit erfolgreich managen. Haufe, M\u00fcnchen"},{"key":"1077_CR31","unstructured":"Zunke K (2023) Werbung, CO2 und ein neues Denken. in: Haufe.de News und Fachwissen. https:\/\/www.haufe.de\/sustainability\/strategie\/green-marketing-werbung-co2-und-ein-neues-denken_575772_607074.html. Zugegriffen: 14. Nov. 2023"}],"container-title":["HMD Praxis der Wirtschaftsinformatik"],"original-title":[],"language":"de","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1365\/s40702-024-01077-0.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1365\/s40702-024-01077-0\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1365\/s40702-024-01077-0.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,7,8]],"date-time":"2024-07-08T17:05:43Z","timestamp":1720458343000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1365\/s40702-024-01077-0"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,5,14]]},"references-count":30,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2024,6]]}},"alternative-id":["1077"],"URL":"https:\/\/doi.org\/10.1365\/s40702-024-01077-0","relation":{},"ISSN":["1436-3011","2198-2775"],"issn-type":[{"type":"print","value":"1436-3011"},{"type":"electronic","value":"2198-2775"}],"subject":[],"published":{"date-parts":[[2024,5,14]]},"assertion":[{"value":"1 December 2023","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"15 April 2024","order":2,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"14 May 2024","order":3,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}}]}}