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Durch die gew\u00e4hrten Rabatte sollen die kaufenden Personen angehalten werden, die Produkte zu behalten. Zudem soll die Zufriedenheit der Kundschaft trotz der Qualit\u00e4tsdefizite oder Leistungseinschr\u00e4nkungen gew\u00e4hrleistet werden. Die Hauptkomponente des Prototyps ist ein KI-basiertes Modell, das auf dem Fallbasierten Schlie\u00dfen beruht und zur verbesserten Nutzbarkeit in eine Webapplikation integriert wurde. Mit Hilfe der Low-Code-Technologie myCBR konnten der Entwicklungsprozess beschleunigt und die Entwicklungskosten gering gehalten werden. Die Evaluierung erfolgte unter realen Bedingungen bei einem kooperierenden Versandh\u00e4ndler f\u00fcr M\u00f6bel und Wohnaccessoires und zielte darauf ab, sowohl die Praktikabilit\u00e4t als auch die \u00d6konomie des Prototyps zu ermitteln. Die Studie belegt, dass der Prototyp in der Lage ist, die Datengrundlage des Kundendienstes systematisch zu nutzen, um effiziente und kostenreduzierte Rabattvorschl\u00e4ge zu generieren. Indem die Rabatte datenbasiert vergeben werden, k\u00f6nnen Anliegen der kaufenden Personen effektiver gel\u00f6st und unn\u00f6tige Retouren verhindert werden. Durch die Verhinderung von Retouren tr\u00e4gt der Prototyp somit zur Nachhaltigkeit, Kostenreduktion und Ressourceneffizienz bei.<\/jats:p>","DOI":"10.1365\/s40702-024-01098-9","type":"journal-article","created":{"date-parts":[[2024,8,12]],"date-time":"2024-08-12T14:02:40Z","timestamp":1723471360000},"page":"1278-1294","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Retourenverhinderung durch gezielte Rabatte: Entwicklung eines KI-basierten Prototyps mit Low-Code-Technologie f\u00fcr den Kundendienst","Preventing consumer returns through targeted discounts: Development of an AI-based prototype with low-code technology for customer service"],"prefix":"10.1365","volume":"61","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1402-8560","authenticated-orcid":false,"given":"Anthony Boyd","family":"Stevenson","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6569-0239","authenticated-orcid":false,"given":"Julia","family":"Rieck","sequence":"additional","affiliation":[]}],"member":"93","published-online":{"date-parts":[[2024,8,12]]},"reference":[{"issue":"1","key":"1098_CR1","doi-asserted-by":"publisher","first-page":"39","DOI":"10.3233\/AIC-1994-7104","volume":"7","author":"A Aamodt","year":"1994","unstructured":"Aamodt\u00a0A, Plaza\u00a0E (1994) Case-based reasoning: foundational issues, methodological variations, and system approaches. 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