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Allerdings haben viele Unternehmen der Branche Schwierigkeiten bei der wirtschaftlichen Nutzung dieser Ressource. Um trotzdem im globalen Wettbewerb bestehen zu k\u00f6nnen, m\u00fcssen Produzenten und Zulieferer die Entwicklung von datengetriebenen Gesch\u00e4ftsmodellen beherrschen. Vor diesem Hintergrund pr\u00e4sentieren wir ein Reifegradmodell, welches Unternehmen bei der wirtschaftlichen Verwendung von Fahrzeugdaten unterst\u00fctzt. Es dient als Orientierungshilfe, um den Reifegrad eines datengetriebenen Gesch\u00e4ftsmodells in der Automobilindustrie bewerten sowie Verbesserungspotentiale ableiten zu k\u00f6nnen.<\/jats:p>","DOI":"10.1365\/s40702-025-01192-6","type":"journal-article","created":{"date-parts":[[2025,6,30]],"date-time":"2025-06-30T06:26:21Z","timestamp":1751264781000},"page":"869-896","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Mit Fahrzeugdaten zum datengetriebenen Gesch\u00e4ftsmodell: Ein Reifegradmodell f\u00fcr die Automobilindustrie","Using Vehicle Data to Enable Data-Driven Business Models: A Maturity Model for the Automotive Industry"],"prefix":"10.1365","volume":"62","author":[{"ORCID":"https:\/\/orcid.org\/0009-0004-4786-1374","authenticated-orcid":false,"given":"Pepe","family":"Bellin","sequence":"first","affiliation":[]},{"given":"Norbert","family":"Homner","sequence":"additional","affiliation":[]},{"given":"Mark","family":"Gonter","sequence":"additional","affiliation":[]},{"given":"Martin","family":"Matzner","sequence":"additional","affiliation":[]}],"member":"93","published-online":{"date-parts":[[2025,6,30]]},"reference":[{"key":"1192_CR48","unstructured":"Ahern DM, Clouse A, Turner R (2004) CMMI Distilled: A Practical Introduction to Integrated Process Improvement (2nd ed.). 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