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Unternehmen wie Celonis und Personio zeigen, welches Potenzial in Software-Startups steckt\u00a0\u2013 sowohl im Hinblick auf Umsatz als auch auf die internationale Wettbewerbsf\u00e4higkeit. Dennoch ist die Ausfallquote hoch: Viele Startups scheitern fr\u00fchzeitig, h\u00e4ufig am fehlenden Product-Market-Fit. Gerade Software-Startups stehen vor besonderen Herausforderungen. Sie entwickeln digitale, h\u00e4ufig komplexe Produkte, deren Nutzen sich schwer kommunizieren l\u00e4sst. Der Irrtum \u201eBuild it and they will come\u201c f\u00fchrt dazu, dass Produkte ohne fundiertes Kundenverst\u00e4ndnis entwickelt werden. Um dieses Risiko zu minimieren, gibt es nutzer- und marktzentrierte Methoden. Sie helfen dabei, fr\u00fchzeitig R\u00fcckmeldung aus dem Markt einzuholen, den Produktnutzen klar zu definieren und ein tiefes Verst\u00e4ndnis der Zielgruppe zu gewinnen. Wer als Startup transparent kommuniziert und seine Zielgruppe aktiv einbindet, kann nicht nur Produktideen validieren, sondern auch erste loyale Kundengruppen gewinnen. Dieser Beitrag zeigt, dass die Integration nutzer- und marktorientierter Methoden die Erfolgschancen von Software-Startups deutlich erh\u00f6hen kann. Eine praxisorientierte \u00dcbersicht am Ende des Beitrags zeigt, wie zentrale Methoden je nach Entwicklungsphase gezielt eingesetzt werden k\u00f6nnen.<\/jats:p>","DOI":"10.1365\/s40702-025-01200-9","type":"journal-article","created":{"date-parts":[[2025,6,16]],"date-time":"2025-06-16T12:46:53Z","timestamp":1750078013000},"page":"452-466","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Software-Startups in Deutschland: Methoden f\u00fcr den Product-Market-Fit","The Strategic Importance of Software Startups for Germany\u2019s Innovation Economy"],"prefix":"10.1365","volume":"62","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9378-1410","authenticated-orcid":false,"given":"Carolin","family":"Durst","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0535-0336","authenticated-orcid":false,"given":"Christian","family":"Leyh","sequence":"additional","affiliation":[]}],"member":"93","published-online":{"date-parts":[[2025,6,16]]},"reference":[{"key":"1200_CR1","doi-asserted-by":"publisher","first-page":"3","DOI":"10.1007\/978-3-658-15480-6_1","volume-title":"Die Blue-Ocean-Strategie in Theorie und Praxis: Diskurs und 16 Beispiele erfolgreicher Anwendung","author":"T Barsch","year":"2019","unstructured":"Barsch\u00a0T, Heupel\u00a0T, Niesar\u00a0T, Yesilkaya\u00a0V (2019) Vom konventionellen Strategischen Management zur Blue Ocean Strategy. 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