{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,1]],"date-time":"2026-02-01T12:31:32Z","timestamp":1769949092185,"version":"3.49.0"},"reference-count":12,"publisher":"Public Library of Science (PLoS)","issue":"3","license":[{"start":{"date-parts":[[2021,3,18]],"date-time":"2021-03-18T00:00:00Z","timestamp":1616025600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["www.ploscompbiol.org"],"crossmark-restriction":false},"short-container-title":["PLoS Comput Biol"],"DOI":"10.1371\/journal.pcbi.1008756","type":"journal-article","created":{"date-parts":[[2021,3,18]],"date-time":"2021-03-18T17:28:00Z","timestamp":1616088480000},"page":"e1008756","update-policy":"https:\/\/doi.org\/10.1371\/journal.pcbi.corrections_policy","source":"Crossref","is-referenced-by-count":10,"title":["Ten simple rules for hitting a home run with your elevator pitch"],"prefix":"10.1371","volume":"17","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5700-4403","authenticated-orcid":true,"given":"Whitney Rachel","family":"Morgan","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1457-4019","authenticated-orcid":true,"given":"Erik Scott","family":"Wright","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"340","published-online":{"date-parts":[[2021,3,18]]},"reference":[{"key":"pcbi.1008756.ref001","first-page":"1","article-title":"Small Message, Big Impact: The Elevator Speech Effect","author":"TL Sjodin","year":"2012","journal-title":"Portfolio"},{"key":"pcbi.1008756.ref002","doi-asserted-by":"crossref","DOI":"10.7208\/chicago\/9780226591766.001.0001","volume-title":"Aristotle\u2019s art of rhetoric","author":"Bartlett RC Aristotle","year":"2019"},{"key":"pcbi.1008756.ref003","volume-title":"Hooked.","author":"G Dolan","year":"2013"},{"key":"pcbi.1008756.ref004","volume-title":"To sell is human: the surprising truth about moving others","author":"DH Pink","year":"2012"},{"key":"pcbi.1008756.ref005","author":"S. Varga","year":"2009"},{"key":"pcbi.1008756.ref006","volume-title":"Got Your Attention?","author":"S. Horn","year":"2015","edition":"1"},{"key":"pcbi.1008756.ref007","author":"M. Soorjoo","year":"2012"},{"key":"pcbi.1008756.ref008","first-page":"1","volume-title":"Give Your Elevator Speech a Lift","author":"L. Howell","year":"2006"},{"key":"pcbi.1008756.ref009","author":"S. Sinek","year":"2013","journal-title":"Start with why: how great leaders inspire everyone to take action"},{"key":"pcbi.1008756.ref010","author":"B. Burchard","year":"2017","journal-title":"High performance habits: how extraordinary people become that way"},{"key":"pcbi.1008756.ref011","volume-title":"Ebscohost. The power of bad: how the negativity effect rules us and how we can rule it.","author":"J Tierney","year":"2019"},{"key":"pcbi.1008756.ref012","volume-title":"Contagious: why things catch on","author":"J. Berger","year":"2013","edition":"1"}],"container-title":["PLOS Computational Biology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dx.plos.org\/10.1371\/journal.pcbi.1008756","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,3,18]],"date-time":"2021-03-18T17:28:07Z","timestamp":1616088487000},"score":1,"resource":{"primary":{"URL":"https:\/\/dx.plos.org\/10.1371\/journal.pcbi.1008756"}},"subtitle":[],"editor":[{"given":"Scott","family":"Markel","sequence":"first","affiliation":[],"role":[{"role":"editor","vocabulary":"crossref"}]}],"short-title":[],"issued":{"date-parts":[[2021,3,18]]},"references-count":12,"journal-issue":{"issue":"3","published-online":{"date-parts":[[2021,3,18]]}},"URL":"https:\/\/doi.org\/10.1371\/journal.pcbi.1008756","relation":{},"ISSN":["1553-7358"],"issn-type":[{"value":"1553-7358","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,3,18]]}}}