{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,20]],"date-time":"2026-08-20T11:30:22Z","timestamp":1787225422889,"version":"build-2736575974"},"reference-count":20,"publisher":"Public Library of Science (PLoS)","issue":"12","license":[{"start":{"date-parts":[[2020,12,17]],"date-time":"2020-12-17T00:00:00Z","timestamp":1608163200000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100000275","name":"Leverhulme Trust","doi-asserted-by":"publisher","award":["RPG-2016-068"],"award-info":[{"award-number":["RPG-2016-068"]}],"id":[{"id":"10.13039\/501100000275","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["www.plosone.org"],"crossmark-restriction":false},"short-container-title":["PLoS ONE"],"abstract":"<jats:p>Recently, Flavell et al. (2019) demonstrated that an object\u2019s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluently associated objects when ratings followed a moving presentation but not a stationary presentation. In the presented experiment, we tested the possibility that this apparent failure of associative learning \/ evaluative conditioning was due to stimulus choice. To do so we replicate part of the original work but change the \u2018naturally stationary\u2019 household object stimuli with winged insects which move in a similar way to the original motions. Though these more ecologically valid stimuli should have facilitated object to motion associations, we again found that preference effects were only apparent following moving presentations. These results confirm the potential of motion fluency for \u2018in the moment\u2019 preference change, and they demonstrate a critical boundary condition that should be considered when attempting to generalise fluency effects across contexts such as in advertising or behavioural interventions.<\/jats:p>","DOI":"10.1371\/journal.pone.0244110","type":"journal-article","created":{"date-parts":[[2020,12,17]],"date-time":"2020-12-17T20:36:37Z","timestamp":1608237397000},"page":"e0244110","update-policy":"https:\/\/doi.org\/10.1371\/journal.pone.corrections_policy","source":"Crossref","is-referenced-by-count":1,"title":["Motion fluency effects on object preference is limited to learned context"],"prefix":"10.1371","volume":"15","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9521-8827","authenticated-orcid":true,"given":"Jonathan Charles","family":"Flavell","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Bryony","family":"McKean","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"340","published-online":{"date-parts":[[2020,12,17]]},"reference":[{"key":"pone.0244110.ref001","first-page":"189","volume-title":"The psychology of evaluation: Affective processes in cognition and emotion","author":"P Winkielman","year":"2003"},{"issue":"5","key":"pone.0244110.ref002","doi-asserted-by":"crossref","first-page":"856","DOI":"10.1037\/emo0000293","article-title":"Affect From Mere Perception: Illusory Contour Perception Feels Good","volume":"17","author":"TM Erle","year":"2017","journal-title":"Emotion"},{"issue":"5","key":"pone.0244110.ref003","doi-asserted-by":"crossref","first-page":"736","DOI":"10.1037\/emo0000386","article-title":"Preference for Illusory Contours: Beyond Object Symmetry, Familiarity, and Nameability","volume":"18","author":"JC Flavell","year":"2018","journal-title":"Emotion"},{"issue":"14","key":"pone.0244110.ref004","doi-asserted-by":"crossref","first-page":"3250","DOI":"10.1016\/j.neuropsychologia.2012.10.003","article-title":"Symmetry perception and affective responses: A combined EEG\/EMG study","volume":"50","author":"ADJ Makin","year":"2012","journal-title":"Neuropsychologia"},{"key":"pone.0244110.ref005","article-title":"Competing for Affection: Perceptual fluency and ambiguity solution","author":"JC Flavell","year":"2019","journal-title":"J Exp Psychol Hum Percept Perform"},{"issue":"1","key":"pone.0244110.ref006","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1111\/1467-9280.00008","article-title":"Effects of Perceptual Fluency on Affective Judgments","volume":"9","author":"R Reber","year":"1998","journal-title":"Psychol Sci"},{"issue":"9","key":"pone.0244110.ref007","doi-asserted-by":"crossref","first-page":"1569","DOI":"10.1037\/xlm0000667","article-title":"Motion Fluency and Object Preference: Robust Perceptual but Fragile Memory Effects","volume":"45","author":"JC Flavell","year":"2019","journal-title":"J Exp Psychol Learn Mem Cogn"},{"issue":"6","key":"pone.0244110.ref008","doi-asserted-by":"crossref","first-page":"853","DOI":"10.1037\/0033-2909.127.6.853","article-title":"Associative Learning of Likes and Dislikes: A Review of 25 Years of Research on Human Evaluative Conditioning","volume":"127","author":"J De Houwer","year":"2001","journal-title":"Psychol Bull"},{"issue":"5","key":"pone.0244110.ref009","doi-asserted-by":"crossref","first-page":"313","DOI":"10.3758\/BF03329085","article-title":"Cue properties vs palatability of flavors in avoidance learning","volume":"20","author":"J Garcia","year":"1970","journal-title":"Psychon Sci"},{"issue":"3\u20134","key":"pone.0244110.ref010","doi-asserted-by":"crossref","first-page":"263","DOI":"10.1016\/S0031-9384(00)00339-5","article-title":"Behavior and body temperature in rats following chronic foot shock or psychological stress exposure","volume":"71","author":"Y Endo","year":"2000","journal-title":"Physiol Behav"},{"key":"pone.0244110.ref011","doi-asserted-by":"crossref","first-page":"284","DOI":"10.1007\/978-1-4684-9072-5_24","volume-title":"Recent Advances in Biological Psychiatry","author":"J Garcia","year":"1968"},{"key":"pone.0244110.ref012","author":"J Garcia","year":"1967","journal-title":"Proceedings of a Workshop Conference on Space Radiation Biology Sponsored by the Office of Advanced Research of the National Aeronautics and Space Administration of the United States of America, held at the University of California. 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