{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,23]],"date-time":"2026-10-23T20:48:56Z","timestamp":1792788536305,"version":"4.5.0"},"reference-count":103,"publisher":"Public Library of Science (PLoS)","issue":"8","license":[{"start":{"date-parts":[[2021,8,26]],"date-time":"2021-08-26T00:00:00Z","timestamp":1629936000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"harkness fellowship"},{"name":"SPECTRUM Consortium"},{"name":"SPECTRUM Consortium"},{"name":"SPECTRUM Consortium"},{"DOI":"10.13039\/501100000272","name":"National Institute for Health Research","doi-asserted-by":"publisher","award":["NIHR300156"],"award-info":[{"award-number":["NIHR300156"]}],"id":[{"id":"10.13039\/501100000272","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["www.plosone.org"],"crossmark-restriction":false},"short-container-title":["PLoS ONE"],"abstract":"<jats:p>\n                    <jats:italic>When the Fun Stops<\/jats:italic>\n                    ,\n                    <jats:italic>Stop<\/jats:italic>\n                    , is a prominent \u2018responsible gambling\u2019 campaign in the UK, originally funded and delivered by the industry-initiated and funded Senet Group. Since the Senet Group\u2019s dissolution in 2020, the campaign has been overseen by the Betting and Gambling Council (BGC), the main gambling industry trade body. There has been no prior analysis of the activities, ideas and framing adopted by the Senet Group, who claimed to be acting as an industry \u2018watchdog\u2019 and oversaw what they characterised as a major public education campaign. We collated written and image-based material related to the Senet Group and its\n                    <jats:italic>When the Fun Stops<\/jats:italic>\n                    ,\n                    <jats:italic>Stop<\/jats:italic>\n                    campaign from multiple sources. Guided by Entman\u2019s four functions of framing, we analysed the Senet Group\u2019s framing of the issues it sought to address, particularly harmful gambling, as well as its causes, and the solutions, focusing on the group\u2019s main activity: the delivery of the\n                    <jats:italic>When the Fun Stops<\/jats:italic>\n                    ,\n                    <jats:italic>Stop<\/jats:italic>\n                    campaign. We also critically appraised an evaluation of the campaign funded by the Senet Group, using the findings to interrogate the stated claims about the campaign\u2019s effectiveness. The analysis showed that the Senet Group\u2019s framing of the problem, its causes, and proposed responses resemble those adopted by other industries and industry-funded groups. This involves portraying any harms caused by their products as limited to an atypical minority, rejecting upstream determinants of harm, and promoting individually-targeted voluntary measures, all contrary to the evidence of what works in health promotion, and what would characterise a public health approach. Neither the existing evidence base nor the evidence presented by the Senet Group support their claims about the campaign\u2019s effectiveness. These findings add to concerns about industry-funded campaigns in other areas. To minimise conflicts of interest, interventions intended to address gambling-related harms, such as public education campaigns, should be evidence-based and developed, implemented and evaluated completely independent of the industry and industry-funded organisations.\n                  <\/jats:p>","DOI":"10.1371\/journal.pone.0255145","type":"journal-article","created":{"date-parts":[[2021,8,26]],"date-time":"2021-08-26T13:38:20Z","timestamp":1629985100000},"page":"e0255145","update-policy":"https:\/\/doi.org\/10.1371\/journal.pone.corrections_policy","source":"Crossref","is-referenced-by-count":69,"title":["\u201cWhen the Fun Stops, Stop\u201d: An analysis of the provenance, framing and evidence of a \u2018responsible gambling\u2019 campaign"],"prefix":"10.1371","volume":"16","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2210-2289","authenticated-orcid":true,"given":"May CI","family":"van Schalkwyk","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nason","family":"Maani","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Martin","family":"McKee","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Samantha","family":"Thomas","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"C\u00e9cile","family":"Knai","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mark","family":"Petticrew","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"340","published-online":{"date-parts":[[2021,8,26]]},"reference":[{"key":"pone.0255145.ref001","first-page":"226","volume-title":"Gambling, freedom and democracy.","author":"PJ Adams","year":"2008"},{"key":"pone.0255145.ref002","volume-title":"Setting limits: gambling, science and public policy","author":"P Sulkunen","year":"2019"},{"key":"pone.0255145.ref003","doi-asserted-by":"crossref","first-page":"80","DOI":"10.1186\/s12889-016-2747-0","article-title":"Understanding gambling related harm: a proposed definition, conceptual framework, and taxonomy of harms.","volume":"16","author":"E Langham","year":"2015","journal-title":"BMC Public Health"},{"key":"pone.0255145.ref004","unstructured":"Get Brexit Done Unleash Britain\u2019s Potential. 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