{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,7,11]],"date-time":"2025-07-11T10:45:13Z","timestamp":1752230713417,"version":"3.37.3"},"reference-count":46,"publisher":"Public Library of Science (PLoS)","issue":"3","license":[{"start":{"date-parts":[[2022,3,29]],"date-time":"2022-03-29T00:00:00Z","timestamp":1648512000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100001659","name":"Deutsche Forschungsgemeinschaft","doi-asserted-by":"publisher","award":["BE3070\/11-1, BE3070\/12-1"],"award-info":[{"award-number":["BE3070\/11-1, BE3070\/12-1"]}],"id":[{"id":"10.13039\/501100001659","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001659","name":"Deutsche Forschungsgemeinschaft","doi-asserted-by":"publisher","award":["BO-4466\/2-2"],"award-info":[{"award-number":["BO-4466\/2-2"]}],"id":[{"id":"10.13039\/501100001659","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["www.plosone.org"],"crossmark-restriction":false},"short-container-title":["PLoS ONE"],"abstract":"<jats:sec id=\"sec001\"><jats:title>Background<\/jats:title><jats:p>Regarding the COVID-19 pandemic, concerted efforts have been invested in research to investigate and communicate the importance of complying with protective behaviors, such as handwashing and mask wearing. Protective measures vary in how effective they are in protecting the individual against infection, how much experience people have with them, whether they provide individual or societal protection, and how they are perceived on these dimensions.<\/jats:p><\/jats:sec><jats:sec id=\"sec002\"><jats:title>Methods<\/jats:title><jats:p>This study assessed the willingness to follow recommended measures, depending on these features, among participants from Germany (<jats:italic>n<\/jats:italic>= 333), Hong Kong (<jats:italic>n<\/jats:italic>= 367), and the U.S. (<jats:italic>n<\/jats:italic>= 495). From April 24<jats:sup>th<\/jats:sup>to May 1<jats:sup>st<\/jats:sup>, 2020, individuals completed an online survey that assessed the antecedents of interest.<\/jats:p><\/jats:sec><jats:sec id=\"sec003\"><jats:title>Results<\/jats:title><jats:p>It was shown that assumed effectiveness, previous experience, and intended self- and other-protection positively predicted willingness to comply across countries. When measures were mainly perceived as protecting others (vs. the self), individuals were less prone to adopt them. When a measure\u2019s effectiveness to protect the individual was perceived as lower, willingness to adopt the measure increased with higher levels of prior experience and collectivism. Moreover, protecting others was more strongly related to adoption when individuals had higher levels of collectivism and lower levels of individualism.<\/jats:p><\/jats:sec><jats:sec id=\"sec004\"><jats:title>Conclusions<\/jats:title><jats:p>Emphasizing the benefit for others could be a means to lower the potential detrimental effects of low assumed effectiveness for individual protection.<\/jats:p><\/jats:sec>","DOI":"10.1371\/journal.pone.0265892","type":"journal-article","created":{"date-parts":[[2022,3,29]],"date-time":"2022-03-29T17:23:23Z","timestamp":1648574603000},"page":"e0265892","update-policy":"https:\/\/doi.org\/10.1371\/journal.pone.corrections_policy","source":"Crossref","is-referenced-by-count":3,"title":["Lessons learned about willingness to adopt various protective measures during the early COVID-19 pandemic in three countries"],"prefix":"10.1371","volume":"17","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6079-774X","authenticated-orcid":true,"given":"Ana Paula","family":"Santana","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lars","family":"Korn","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Cornelia","family":"Betsch","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6806-0374","authenticated-orcid":true,"given":"Robert","family":"B\u00f6hm","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"340","published-online":{"date-parts":[[2022,3,29]]},"reference":[{"issue":"7","key":"pone.0265892.ref001","doi-asserted-by":"crossref","first-page":"677","DOI":"10.1038\/s41562-020-0906-x","article-title":"Ten considerations for effectively managing the COVID-19 transition","volume":"4","author":"KB Habersaat","year":"2020","journal-title":"Nat Hum Behav"},{"key":"pone.0265892.ref002","article-title":"The Role of Personality in COVID-19-Related Perceptions, Evaluations, and Behaviors: Findings Across Five Samples, Nine Traits, and 17 Criteria","author":"I Zettler","year":"2021","journal-title":"Soc Psychol Personal Sci"},{"issue":"2","key":"pone.0265892.ref003","doi-asserted-by":"crossref","first-page":"679","DOI":"10.1111\/bjhp.12519","article-title":"Compliance without fear: Individual-level protective behaviour during the first wave of the COVID-19 pandemic","volume":"26","author":"F J\u00f8rgensen","year":"2021","journal-title":"Br J Health Psychol"},{"issue":"7\u20138","key":"pone.0265892.ref004","doi-asserted-by":"crossref","first-page":"994","DOI":"10.1080\/13669877.2020.1758193","article-title":"Risk perceptions of COVID-19 around the world","volume":"23","author":"S Dryhurst","year":"2020","journal-title":"J Risk Res"},{"key":"pone.0265892.ref005","doi-asserted-by":"crossref","first-page":"1875","DOI":"10.1007\/s11469-020-00281-5","article-title":"Functional Fear Predicts Public Health Compliance in the COVID-19 Pandemic","author":"CA Harper","year":"2021","journal-title":"Int J Ment Health Addict"},{"key":"pone.0265892.ref006","doi-asserted-by":"crossref","first-page":"564083","DOI":"10.3389\/fpsyg.2020.564083","article-title":"Correlates of Health-Protective Behavior During the Initial Days of the COVID-19 Outbreak in Norway","volume":"11","author":"JH Zickfeld","year":"2020","journal-title":"Front Psychol"},{"key":"pone.0265892.ref007","doi-asserted-by":"crossref","unstructured":"Rothgerber H, Wilson T, Whaley D, Rosenfeld D, Humphrey M, Moore A, et al. 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