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Considering that immersion in virtual reality (VR) environments can trigger responses in various dimensions, such as affective, cognitive, attitudinal, and behavioral dimensions, these dimensions are evaluated in immersive environments with 360\u00b0 videos. To validate the results obtained with the software architecture, a quasi-experimental study was conducted through the evaluation of the experience, consisting in the visualization of the environments of a boutique hotel, with a sample of a randomly selected group of young people. The contribution of this work lies in the use of 360\u00b0 VR videos, for the visualization of the hotel characteristics and environments according the user profiles, to evaluate the affective, cognitive and attitudinal and behavioral responses and their influence on the booking intention and attitude. Finally, conclusions and recommendations for future work have been established.<\/jats:p>","DOI":"10.1371\/journal.pone.0299387","type":"journal-article","created":{"date-parts":[[2024,3,11]],"date-time":"2024-03-11T17:27:01Z","timestamp":1710178021000},"page":"e0299387","update-policy":"https:\/\/doi.org\/10.1371\/journal.pone.corrections_policy","source":"Crossref","is-referenced-by-count":2,"title":["Experiential-sensorial adaptive system model for hospitality based on 360\u00b0 VR videos and case-based reasoning"],"prefix":"10.1371","volume":"19","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0733-3129","authenticated-orcid":true,"given":"Luis","family":"Alfaro","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Claudia","family":"Rivera","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9313-4256","authenticated-orcid":true,"given":"Jorge","family":"Luna-Urquizo","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Francisco","family":"Ayala","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Lucy","family":"Delgado","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Elisa","family":"Casta\u00f1eda","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"340","published-online":{"date-parts":[[2024,3,11]]},"reference":[{"issue":"2","key":"pone.0299387.ref001","doi-asserted-by":"crossref","first-page":"198","DOI":"10.33019\/ijbe.v3i2.166","article-title":"Experiential Marketing Model on Hotels owned by Regional Government of South Sumatra Province","volume":"3","author":"M Nurrahmi","year":"2019","journal-title":"Integrated Journal of Business and Economics"},{"issue":"B","key":"pone.0299387.ref002","doi-asserted-by":"crossref","first-page":"145","DOI":"10.1016\/j.futures.2016.03.019","article-title":"The role of metaphors in the development of technologies. 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