{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,14]],"date-time":"2026-10-14T10:30:54Z","timestamp":1791973854957,"version":"4.4.0"},"reference-count":37,"publisher":"Public Library of Science (PLoS)","issue":"7","license":[{"start":{"date-parts":[[2025,7,23]],"date-time":"2025-07-23T00:00:00Z","timestamp":1753228800000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["41961046"],"award-info":[{"award-number":["41961046"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["www.plosone.org"],"crossmark-restriction":false},"short-container-title":["PLoS One"],"abstract":"<jats:p>As an important policy tool for rural ecological environment governance, it is crucial to clarify the mechanism through which government publicity and guidance affects farmers\u2019 participation behavior, thereby enhancing the effectiveness of rural ecological governance. Based on survey data from rural households in Changji Prefecture, Xinjiang, this study empirically examines the influence of government publicity and guidance on farmers\u2019 decision-making behavior, protective behavior, and supervisory behavior related to ecological environment governance, employing an Ordered Probit model, OLS regression, and a Generalized Structural Equation Model. The findings indicate that: (1) Government publicity and guidance, Environmental literacy, and Perceived Value exert significant positive effects on farmers\u2019 multidimensional ecological environment governance behaviors; (2) Heterogeneity analysis reveals that these three factors have a stronger promoting effect on the ecological environment governance behaviors of low-income farmers; (3) Environmental literacy and Perceived Value serve as significant mediators in the relationship between government publicity and guidance and farmers\u2019 ecological environment governance participation behavior, and two together construct a chain mediation path of \u201cgovernment publicity and guidance-environmental literacy-perceived value-ecological and environmental governance behavior\u201d. Based on these findings, this study proposes policy recommendations including refining government publicity and guidance strategies, systematically enhancing environmental literacy, facilitating the internalization of Perceived Value, and implementing differentiated policy support mechanisms.<\/jats:p>","DOI":"10.1371\/journal.pone.0328274","type":"journal-article","created":{"date-parts":[[2025,7,23]],"date-time":"2025-07-23T17:35:07Z","timestamp":1753292107000},"page":"e0328274","update-policy":"https:\/\/doi.org\/10.1371\/journal.pone.corrections_policy","source":"Crossref","is-referenced-by-count":6,"title":["The effect of government publicity and guidance on farmers\u2019 ecological environment governance participation behavior\u2014The mediating effect of environmental literacy and perceived value"],"prefix":"10.1371","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0009-0006-3946-1711","authenticated-orcid":true,"given":"Haoran","family":"Wei","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7254-8177","authenticated-orcid":true,"given":"Juan","family":"Yao","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Fuhong","family":"Wang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"340","published-online":{"date-parts":[[2025,7,23]]},"reference":[{"key":"pone.0328274.ref001","article-title":"Limited potential of no-till agriculture for climate change mitigation","author":"CM Stirling","year":"2014","journal-title":"Nature Clim Change"},{"issue":"1","key":"pone.0328274.ref002","article-title":"Agriculture and land use: demand for and supply of agricultural commodities, characteristics of the farming and food industries, and implications for land use policy","volume":"26","author":"A Angus","year":"2009","journal-title":"Land Use Policy"},{"key":"pone.0328274.ref003","doi-asserted-by":"crossref","first-page":"27","DOI":"10.1016\/S0378-1127(99)00269-8","article-title":"Sustainable development for agricultural region in China: case studies","volume":"128","author":"J Gong","year":"2000","journal-title":"Forest Ecol Manag"},{"issue":"4","key":"pone.0328274.ref004","doi-asserted-by":"crossref","first-page":"1502","DOI":"10.3390\/su17041502","article-title":"Exploring the impact of socioeconomic status on farmers\u2019 participation in rural living environmental governance behavior\u2014Evidence from Jiangsu Province, China","volume":"17","author":"L Yang","year":"2025","journal-title":"Sustainability"},{"key":"pone.0328274.ref005","doi-asserted-by":"crossref","first-page":"110431","DOI":"10.1016\/j.jenvman.2020.110431","article-title":"Exploring farmers\u2019 behavior toward individual and collective measures of Western Corn Rootworm control - 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