{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,11,1]],"date-time":"2026-11-01T02:54:35Z","timestamp":1793501675943,"version":"4.5.0"},"reference-count":29,"publisher":"Public Library of Science (PLoS)","issue":"9","license":[{"start":{"date-parts":[[2025,9,5]],"date-time":"2025-09-05T00:00:00Z","timestamp":1757030400000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Deanship of Graduate Studies and Scientific Research, Jazan University, Saudi Arabia,","award":["GSSRD-24."],"award-info":[{"award-number":["GSSRD-24."]}]}],"content-domain":{"domain":["www.plosone.org"],"crossmark-restriction":false},"short-container-title":["PLoS One"],"abstract":"<jats:sec id=\"sec001\">\n<jats:title>Background<\/jats:title>\n<jats:p>Breast cancer (BC) stands as a significant and prevalent malignancy impacting women. The increase in statistics is primarily due to delayed detection, often attributed to a lack of awareness of symptoms. Additionally, emotional barriers and unfavourable attitudes toward breast screening contribute to the escalating prevalence of BC. This study targeted female university employees due to their dual role as professionals and caregivers, with a high potential for personal and community impact. This study aimed to evaluate the effectiveness of the university\u2019s breast cancer (BC) health campaign related to the knowledge, attitudes, and practices (KAP) of female employees.<\/jats:p>\n<\/jats:sec>\n<jats:sec id=\"sec002\">\n<jats:title>Materials and methods<\/jats:title>\n<jats:p>A cross-sectional descriptive study was conducted in October and November 2023, following a BC awareness campaign. An online self-administered questionnaire was used to collect the data. The campaign, in the form of awareness, included posters, brochures, and lectures. The subjects were 290 female workers recruited from various departments of the university. Validation of the sampling and questionnaire, using a pilot test and reliability analysis, was conducted. Demographic data was analysed using frequency and percentage. Independent t-tests and one-way ANOVA were used to analyse the differences in knowledge and attitude towards breast cancer between various demographic variables.<\/jats:p>\n<\/jats:sec>\n<jats:sec id=\"sec003\">\n<jats:title>Results<\/jats:title>\n<jats:p>The results revealed that the health campaign significantly increased knowledge and fostered positive attitudes toward BC. Participants who had previously attended any prior BC health campaign scored higher in both knowledge (7.45\u2009\u00b1\u20090.98) and attitude (5.30\u2009\u00b1\u20091.48) compared to those who had never attended (knowledge: 6.10\u2009\u00b1\u20091.10, attitude: 4.10\u2009\u00b1\u20091.41). There were significant differences in the knowledge scores based on education level (p\u2009=\u20090.044), with participants with higher education having a higher mean knowledge score (7.50\u2009\u00b1\u20090.85) compared to those with a bachelor\u2019s degree (6.70\u2009\u00b1\u20091.02). Participants with a family history of breast cancer had similar knowledge scores to those without but lower attitude scores. Independent t-tests and one-way ANOVA indicated that education level and attendance at the breast cancer health campaign were the significant factors associated with knowledge and attitude scores.<\/jats:p>\n<\/jats:sec>\n<jats:sec id=\"sec004\">\n<jats:title>Conclusion<\/jats:title>\n<jats:p>The findings show that there was a positive attitude towards BC. Nevertheless, additional interventions, such as counselling services and promoting available BC screening, must be added to facilitate screening behaviour. Future campaigns are also recommended to use diverse, culturally sensitive strategies targeting both younger and older women, as well as men.<\/jats:p>\n<\/jats:sec>","DOI":"10.1371\/journal.pone.0331765","type":"journal-article","created":{"date-parts":[[2025,9,5]],"date-time":"2025-09-05T17:40:25Z","timestamp":1757094025000},"page":"e0331765","update-policy":"https:\/\/doi.org\/10.1371\/journal.pone.corrections_policy","source":"Crossref","is-referenced-by-count":5,"title":["The impact of breast cancer awareness campaigns on the knowledge, attitudes, and practices of breast cancer screening among Saudi female employees"],"prefix":"10.1371","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8531-2131","authenticated-orcid":true,"given":"Nada A.","family":"Alomairy","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"340","published-online":{"date-parts":[[2025,9,5]]},"reference":[{"issue":"3","key":"pone.0331765.ref001","first-page":"209","article-title":"Global Cancer Statistics 2020: GLOBOCAN Estimates of Incidence and Mortality Worldwide for 36 Cancers in 185 Countries","volume":"71","author":"H Sung","year":"2021","journal-title":"CA Cancer J Clin"},{"key":"pone.0331765.ref002","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1016\/j.breast.2022.08.010","article-title":"Current and future burden of breast cancer: Global statistics for 2020 and 2040","volume":"66","author":"M Arnold","year":"2022","journal-title":"Breast"},{"issue":"1","key":"pone.0331765.ref003","doi-asserted-by":"crossref","first-page":"526","DOI":"10.1186\/s12913-022-07775-z","article-title":"Mapping evidence on knowledge of breast cancer screening and its uptake among women in Ghana: a scoping review","volume":"22","author":"A Afaya","year":"2022","journal-title":"BMC Health Serv Res"},{"key":"pone.0331765.ref004","volume-title":"Cancer Facts & Figures 2016","author":"American Cancer Society","year":"2016"},{"issue":"3","key":"pone.0331765.ref005","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0282916","article-title":"Awareness level, knowledge and attitude towards breast cancer among staff and students of Hail University, Saudi Arabia","volume":"18","author":"M Almeshari","year":"2023","journal-title":"PLoS One"},{"issue":"11","key":"pone.0331765.ref006","doi-asserted-by":"crossref","first-page":"1617","DOI":"10.3390\/medicina58111617","article-title":"Breast cancer incidence patterns in the Saudi female population: a 17-year retrospective analysis","volume":"58","author":"AM Basudan","year":"2022","journal-title":"Medicina (Kaunas)"},{"issue":"3","key":"pone.0331765.ref007","first-page":"679","article-title":"Epidemiology of cancer in Saudi Arabia thru 2010-2019: a systematic review with constrained meta-analysis","volume":"7","author":"WS Alqahtani","year":"2020","journal-title":"AIMS Public Health"},{"issue":"10","key":"pone.0331765.ref008","doi-asserted-by":"crossref","first-page":"1176","DOI":"10.15537\/smj.2015.10.12268","article-title":"Recent incidence and descriptive epidemiological survey of breast cancer in Saudi Arabia","volume":"36","author":"S Saggu","year":"2015","journal-title":"Saudi Med J"},{"issue":"3","key":"pone.0331765.ref009","article-title":"Awareness of and attitude to breast self-examination and breast cancer among females in Jeddah, Saudi Arabia","volume":"15","author":"GS Alqarni","year":"2023","journal-title":"Cureus"},{"key":"pone.0331765.ref010","doi-asserted-by":"crossref","DOI":"10.1200\/jco.2013.31.15_suppl.e12551","article-title":"The sensitivity and specificity of screening mammography in primary care setting in Saudi Arabia","volume":"31","author":"A Alkhenizan","year":"2013","journal-title":"J Clin Oncol"},{"issue":"3","key":"pone.0331765.ref011","doi-asserted-by":"crossref","DOI":"10.1371\/journal.pone.0119051","article-title":"Breast cancer screening in Saudi Arabia: free but almost no takers","volume":"10","author":"C El Bcheraoui","year":"2015","journal-title":"PLoS One"},{"issue":"1","key":"pone.0331765.ref012","article-title":"Perceived barriers to breast cancer screening among Saudi women at primary care setting","volume":"59","author":"SB Abdel-Aziz","year":"2018","journal-title":"J Prev Med Hyg"},{"issue":"26","key":"pone.0331765.ref013","doi-asserted-by":"crossref","first-page":"71","DOI":"10.9734\/jpri\/2020\/v32i2630840","article-title":"Awareness and attitudes regarding breast self-examination and breast cancer among females in Alkharj","volume":"32","author":"SM Alshahrani","year":"2020","journal-title":"J Pharm Res Int"},{"key":"pone.0331765.ref014","doi-asserted-by":"crossref","first-page":"838579","DOI":"10.3389\/fpubh.2022.838579","article-title":"What Is the Current State of Awareness, Knowledge, and Attitudes Toward Breast Cancer? 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