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A retrospective survey (n = 956) utilized both close- and open-ended measures and found parasocial relationships and fan behaviors (e.g., internet searches, discussions) were positively associated with intrinsic rewards and enjoyment. Intrinsic rewards were also positively associated with enjoyment above and beyond PSR and fan behaviors. Emerging themes from open-ended questions suggest that easter eggs are discovered by audiences when characters, objects, events\/actions, and other forms of entertainment appear. Lastly, participants who found easter eggs described their responses as excited, happy, and full of pride. 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