{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,3]],"date-time":"2026-09-03T18:15:56Z","timestamp":1788459356131,"version":"build-2803163510"},"reference-count":68,"publisher":"Public Library of Science (PLoS)","issue":"9","license":[{"start":{"date-parts":[[2026,9,3]],"date-time":"2026-09-03T00:00:00Z","timestamp":1788393600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["www.plosone.org"],"crossmark-restriction":false},"short-container-title":["PLoS One"],"abstract":"<jats:p>As social media platforms increasingly influence contemporary understandings of health and the body, fitspiration\u2014a blend of \u201cfitness\u201d and \u201cinspiration\u201d\u2014has become a widespread visual genre that promotes exercise, discipline, and culturally idealized physiques. Recent research has linked fitspiration content to negative body image among women, yet most studies focus on Western populations. Cultural differences in beauty ideals suggest that findings from Western contexts may not fully apply to Asian women. However, research on fitspiration in Asia, particularly China, remains limited. To address this gap, this study conducted an online experiment with 414 Chinese women aged 18\u201326, randomly assigned to view thinspiration, fitspiration, or neutral scenery images. Body appreciation and functionality appreciation were measured before and after exposure. Results showed that fitspiration images significantly reduced both body and functionality appreciation compared to neutral images. Thinspiration images produced even lower body and functionality appreciation than fitspiration. This study underscores the need to recognize and critically examine the potential risks of fitspiration content within the Chinese cultural context.<\/jats:p>","DOI":"10.1371\/journal.pone.0357611","type":"journal-article","created":{"date-parts":[[2026,9,3]],"date-time":"2026-09-03T17:33:41Z","timestamp":1788456821000},"page":"e0357611","update-policy":"https:\/\/doi.org\/10.1371\/journal.pone.corrections_policy","source":"Crossref","is-referenced-by-count":0,"title":["Rethinking fitspiration in social media: Experimental insights from young Chinese women"],"prefix":"10.1371","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0009-0009-1621-8681","authenticated-orcid":true,"given":"Siyi","family":"Song","sequence":"first","affiliation":[{"name":"Jiangxi University of Software Professional Technology","place":["Nanchang, Jiangxi, China"]},{"name":"Universiti Malaya","place":["Kuala Lumpur, Malaysia"],"department":["Department of Media and Communication Studies, Faculty of Arts and Social Sciences"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0004-9693-4664","authenticated-orcid":true,"given":"Jinfeng","family":"Du","sequence":"additional","affiliation":[{"name":"School of Foreign Languages, South China University of Technology","place":["Guangzhou, Guangdong, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0000-7426-0874","authenticated-orcid":true,"given":"Huangkun","family":"Wei","sequence":"additional","affiliation":[{"name":"Jiangxi Institute of Technology","place":["Nanchang, Jiangxi, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6200-8268","authenticated-orcid":true,"given":"Muhamad Shamsul","family":"Ibrahim","sequence":"additional","affiliation":[{"name":"Universiti Malaya","place":["Kuala Lumpur, Malaysia"],"department":["Department of Media and Communication Studies, Faculty of Arts and Social 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