{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,30]],"date-time":"2026-09-30T17:58:08Z","timestamp":1790791088836,"version":"4.1.0"},"reference-count":28,"publisher":"Public Library of Science (PLoS)","issue":"9","license":[{"start":{"date-parts":[[2026,9,30]],"date-time":"2026-09-30T00:00:00Z","timestamp":1790726400000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100013139","name":"Humanities and Social Science Fund of Ministry of Education of China","doi-asserted-by":"publisher","award":["24YJC880121"],"award-info":[{"award-number":["24YJC880121"]}],"id":[{"id":"10.13039\/501100013139","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Chongqing Language and Script Research Project","award":["yyk24202"],"award-info":[{"award-number":["yyk24202"]}]}],"content-domain":{"domain":["www.plosone.org"],"crossmark-restriction":false},"short-container-title":["PLoS One"],"abstract":"<jats:p>As social media has become central to news dissemination, how Chinese state media construct news values has remained an underexplored issue. This study analyses how CCTV News uses discursive strategies in WeChat headlines. We used discursive news values analysis (DNVA) to examine 218 top-read headlines from 2014\u20132024. Five dominant news values emerged: personalization, eliteness, negativity, proximity, and positivity. This study extends the DNVA framework to a non-Western context and offers new insights into the interaction between news language and news values in the context of digital news dissemination.<\/jats:p>","DOI":"10.1371\/journal.pone.0359636","type":"journal-article","created":{"date-parts":[[2026,9,30]],"date-time":"2026-09-30T17:27:42Z","timestamp":1790789262000},"page":"e0359636","update-policy":"https:\/\/doi.org\/10.1371\/journal.pone.corrections_policy","source":"Crossref","is-referenced-by-count":0,"title":["Discursive analysis of news values in headlines posted by the official CCTV News WeChat account"],"prefix":"10.1371","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2675-8154","authenticated-orcid":true,"given":"Huawei","family":"Tan","sequence":"first","affiliation":[{"name":"Chongqing Technology and Business University","place":["Chongqing, China"],"department":["School of Literature and Journalism"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ng Miew","family":"Luan","sequence":"additional","affiliation":[{"name":"INTI International University","place":["Nilai, Malaysia"],"department":["Faculty of Education and Liberal Arts"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8598-7737","authenticated-orcid":true,"given":"Rachel Sing-Ee","family":"Tan","sequence":"additional","affiliation":[{"name":"INTI International University","place":["Nilai, Malaysia"],"department":["Faculty of Education and Liberal Arts"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Linfei","family":"Li","sequence":"additional","affiliation":[{"name":"Chongqing Mobile College","place":["Chongqing, China"],"department":["School of Art and Communication"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"340","published-online":{"date-parts":[[2026,9,30]]},"reference":[{"key":"pone.0359636.ref001","unstructured":"Mitchell A, Gottfried J, Barthel M, Shearer E. The modern news consumer: News attitudes and practices in the digital era. Pew Research Center. 2016. [cited 2026 Aug 10]. Available from: https:\/\/www.pewresearch.org\/journalism\/2016\/07\/07\/the-modern-news-consumer\/"},{"issue":"4","key":"pone.0359636.ref002","first-page":"429","article-title":"Aggregation, clickbait and their effect on perceptions of journalistic credibility and quality","volume":"14","author":"L Molyneux","year":"2020","journal-title":"J Pract"},{"key":"pone.0359636.ref003","first-page":"250","article-title":"Effect of social media influencer, brand awareness and perceived quality towards brand image of shopping platforms in China.","volume-title":"14th IEEE Symposium on Computer Applications and Industrial Electronics (ISCAIE)","author":"WC Hoo","year":"2024"},{"issue":"2","key":"pone.0359636.ref004","doi-asserted-by":"crossref","first-page":"200","DOI":"10.1080\/17405904.2023.2200194","article-title":"Politicized or popularized? News values and news voices in China\u2019s and Australia\u2019s media discourse of climate change","volume":"21","author":"C Huan","year":"2023","journal-title":"Crit Discourse Stud"},{"key":"pone.0359636.ref005","doi-asserted-by":"crossref","first-page":"100095","DOI":"10.1016\/j.osnem.2020.100095","article-title":"Investigating clickbait in Chinese social media: A study of WeChat","volume":"19","author":"C Zhang","year":"2020","journal-title":"Online Soc Netw Media"},{"issue":"51","key":"pone.0359636.ref006","first-page":"62","article-title":"Realidad y ficci\u00f3n en el discurso informativo. Cr\u00edmenes como inspiraci\u00f3n para proyectos audiovisuales en Espa\u00f1a","author":"A Rom\u00e1n San Miguel","year":"2021","journal-title":"\u00c1mbitos Rev Int Comun"},{"issue":"2","key":"pone.0359636.ref007","doi-asserted-by":"crossref","first-page":"173","DOI":"10.1177\/1750481312471668","article-title":"Towards a pragma-linguistic framework for the study of sensationalism in news headlines","volume":"7","author":"K Molek-Kozakowska","year":"2013","journal-title":"Discourse Commun"},{"key":"pone.0359636.ref008","doi-asserted-by":"crossref","DOI":"10.1007\/978-3-030-39947-4","volume-title":"What\u2019s the point of news? A study in ethical journalism","author":"T Harcup","year":"2020"},{"issue":"1","key":"pone.0359636.ref009","doi-asserted-by":"crossref","first-page":"129","DOI":"10.1177\/17504813211026567","article-title":"Audience engagement with news on Chinese social media: A discourse analysis of the People\u2019s Daily official account on WeChat","volume":"16","author":"G Wu","year":"2021","journal-title":"Discourse Commun"},{"issue":"2","key":"pone.0359636.ref010","first-page":"230","article-title":"What is valuable journalism? Three key experiences and their challenges for journalism scholars and practitioners*","volume":"10","author":"I Costera Meijer","year":"2021","journal-title":"Digit J"},{"issue":"12","key":"pone.0359636.ref011","first-page":"1470","article-title":"What is news? News values revisited (again)","volume":"18","author":"T Harcup","year":"2017","journal-title":"J Stud"},{"issue":"10","key":"pone.0359636.ref012","doi-asserted-by":"crossref","first-page":"1419","DOI":"10.1080\/1369118X.2017.1324505","article-title":"The dynamics of online news discussions: Effects of news articles and reader comments on users\u2019 involvement, willingness to participate, and the civility of their contributions","volume":"21","author":"M Ziegele","year":"2018","journal-title":"Inf Commun Soc"},{"key":"pone.0359636.ref013","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1007\/978-3-030-45046-5_6","article-title":"Raising clickworthiness: Effects of foregrounding news values in online newspaper headlines.","volume-title":"News values from an audience perspective","author":"L Lagerwerf","year":"2021"},{"issue":"3","key":"pone.0359636.ref014","doi-asserted-by":"crossref","first-page":"273","DOI":"10.1177\/0957926508088962","article-title":"A useful methodological synergy? Combining critical discourse analysis and corpus linguistics to examine discourses of refugees and asylum seekers in the UK press","volume":"19","author":"P Baker","year":"2008","journal-title":"Discourse Soc"},{"issue":"6","key":"pone.0359636.ref015","first-page":"924","article-title":"Designing what\u2019s news: An Ethnography of a personalization algorithm and the data-driven (Re)Assembling of the News","volume":"11","author":"A Schj\u00f8tt Hansen","year":"2021","journal-title":"Digit J"},{"issue":"6","key":"pone.0359636.ref016","first-page":"702","article-title":"Computer-based analysis of news values: A case study on National Day reporting","volume":"22","author":"M Bednarek","year":"2021","journal-title":"J Stud"},{"issue":"2","key":"pone.0359636.ref017","first-page":"366","article-title":"News on Facebook: How Facebook and newspapers build mutual brand loyalty through audience engagement","volume":"98","author":"VY Chen","year":"2019","journal-title":"J Mass Commun Q"},{"key":"pone.0359636.ref018","doi-asserted-by":"crossref","DOI":"10.1093\/acprof:oso\/9780190653934.001.0001","volume-title":"The discourse of news values: How news organizations create newsworthiness","author":"M Bednarek","year":"2017"},{"issue":"2","key":"pone.0359636.ref019","doi-asserted-by":"crossref","first-page":"135","DOI":"10.1177\/0957926513516041","article-title":"Why do news values matter? Towards a new methodological framework for analysing news discourse in critical discourse analysis and beyond","volume":"25","author":"M Bednarek","year":"2014","journal-title":"Discourse Soc"},{"issue":"2","key":"pone.0359636.ref020","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1097\/01.NNR.0000313482.33917.7d","article-title":"From text to codings: Intercoder reliability assessment in qualitative content analysis","volume":"57","author":"L Burla","year":"2008","journal-title":"Nurs Res"},{"key":"pone.0359636.ref021","first-page":"907","article-title":"Putting a human face on cold, hard facts: Effects of personalizing social issues on perceptions of issue importance","volume":"11","author":"ME Grabe","year":"2017","journal-title":"Int J Commun"},{"issue":"1","key":"pone.0359636.ref022","doi-asserted-by":"crossref","first-page":"66","DOI":"10.1007\/s11747-015-0441-x","article-title":"Adaptive personalization using social networks","volume":"44","author":"TS Chung","year":"2016","journal-title":"J Acad Mark Sci"},{"issue":"1","key":"pone.0359636.ref023","doi-asserted-by":"crossref","first-page":"3","DOI":"10.17851\/1983-3652.13.1.3-19","article-title":"News values and the information source: The discourse of eliteness and personalisation in the digital press","volume":"13","author":"L Ma\u00f1oso-Pacheco","year":"2020","journal-title":"Texto Livre"},{"key":"pone.0359636.ref024","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1016\/j.copsyc.2016.05.012","article-title":"Status, power, and intergroup relations: The personal is the societal","volume":"11","author":"ST Fiske","year":"2016","journal-title":"Curr Opin Psychol"},{"issue":"4","key":"pone.0359636.ref025","doi-asserted-by":"crossref","first-page":"733","DOI":"10.1177\/0163443721994433","article-title":"\u201cWhy attacking the Bureau of Industry and Commerce?\u201d: News value flow to news comments on Chinese social media","volume":"43","author":"J He","year":"2021","journal-title":"Media Cult Soc"},{"issue":"10","key":"pone.0359636.ref026","doi-asserted-by":"crossref","first-page":"11","DOI":"10.14195\/2183-6019_10_1","article-title":"The language of journalism - The language of agenda setting effects","author":"M McCombs","year":"2020","journal-title":"mediapolis"},{"issue":"38","key":"pone.0359636.ref027","doi-asserted-by":"crossref","first-page":"18888","DOI":"10.1073\/pnas.1908369116","article-title":"Cross-national evidence of a negativity bias in psychophysiological reactions to news","volume":"116","author":"S Soroka","year":"2019","journal-title":"Proc Natl Acad Sci U S A"},{"issue":"13","key":"pone.0359636.ref028","first-page":"1940","article-title":"The impact of constructive news on affective and behavioural responses","volume":"20","author":"D Baden","year":"2019","journal-title":"J Studi"}],"container-title":["PLOS One"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dx.plos.org\/10.1371\/journal.pone.0359636","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,9,30]],"date-time":"2026-09-30T17:27:47Z","timestamp":1790789267000},"score":1,"resource":{"primary":{"URL":"https:\/\/dx.plos.org\/10.1371\/journal.pone.0359636"}},"subtitle":[],"editor":[{"given":"Chi","family":"Kwok","sequence":"first","affiliation":[{"name":"Lingnan University","place":["HONG KONG"]}],"role":[{"vocabulary":"crossref","role":"editor"}]}],"short-title":[],"issued":{"date-parts":[[2026,9,30]]},"references-count":28,"journal-issue":{"issue":"9","published-online":{"date-parts":[[2026,9,30]]}},"URL":"https:\/\/doi.org\/10.1371\/journal.pone.0359636","relation":{},"ISSN":["1932-6203"],"issn-type":[{"value":"1932-6203","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,9,30]]}}}