{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,7]],"date-time":"2026-10-07T17:59:05Z","timestamp":1791395945976,"version":"4.3.3"},"reference-count":43,"publisher":"Public Library of Science (PLoS)","issue":"10","license":[{"start":{"date-parts":[[2026,10,7]],"date-time":"2026-10-07T00:00:00Z","timestamp":1791331200000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["www.plosone.org"],"crossmark-restriction":false},"short-container-title":["PLoS One"],"abstract":"<jats:p>Identifying high-priority traits is essential for designing effective breeding programs in smallholder systems. This study employed both stated and revealed preference methods to identify priority traits for cattle breeding objectives among smallholders in northwest Ethiopia. Stated preferences were assessed using a discrete choice experiment (DCE), while revealed preferences were examined through a hedonic pricing approach. The two datasets were analyzed separately and their results compared to provide complementary insights. Data were collected between January and April 2024: 384 farmers participated in the choice survey across three districts (Farta\u2009=\u200991, Simada\u2009=\u2009133, and Lay Gayint\u2009=\u2009160), and 200 cattle transactions were recorded in three marketplaces\u2014Debre Tabor, Simada, and Nefas Mewucha. Choice data were analyzed with a mixed logit model, and market data with a log-linear ordinary least squares regression. Results showed both convergence and divergence in trait preferences between methods. Farmers\u2019 strong preference for large body size in the DCE (p\u2009&lt;\u20090.001) aligned with the significant positive effects of body condition and live body weight on market price (p\u2009&lt;\u20090.001). However, traits not visually observable at sale\u2014such as milk yield, docility, disease tolerance, libido, calving interval, and calf vigor\u2014were highly valued in stated preferences but not captured in market prices due to observability constraints and information asymmetry. Conversely, the hedonic model revealed market structure effects not captured by the DCE, including higher prices paid by traders and premiums for slaughter animals. These findings demonstrate that employing both methods provides a more comprehensive evidence base for defining breeding objectives\u2014capturing both invisible livelihood-critical traits valued by farmers and market dynamics that shape real-world prices. The identified priority traits provide a foundation for subsequent research to estimate genetic parameters and economic weights to design a breeding program.<\/jats:p>","DOI":"10.1371\/journal.pone.0359944","type":"journal-article","created":{"date-parts":[[2026,10,7]],"date-time":"2026-10-07T17:31:48Z","timestamp":1791394308000},"page":"e0359944","update-policy":"https:\/\/doi.org\/10.1371\/journal.pone.corrections_policy","source":"Crossref","is-referenced-by-count":0,"title":["Combining stated and revealed preferences to define smallholder cattle breeding objectives in northwest Ethiopia: Evidence for breeding program design"],"prefix":"10.1371","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3887-1376","authenticated-orcid":true,"given":"Abiy Shenkut","family":"Abebe","sequence":"first","affiliation":[{"name":"Debre Tabor University","place":["Debre Tabor, Ethiopia"],"department":["Department of Animal Science"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Belete","family":"Yazie","sequence":"additional","affiliation":[{"name":"Debre Tabor University","place":["Debre Tabor, Ethiopia"],"department":["Department of Animal Science"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Melaku","family":"Menale","sequence":"additional","affiliation":[{"name":"Debre Tabor University","place":["Debre Tabor, Ethiopia"],"department":["Department of Animal Science"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"340","published-online":{"date-parts":[[2026,10,7]]},"reference":[{"key":"pone.0359944.ref001","doi-asserted-by":"crossref","first-page":"1233474","DOI":"10.3389\/fvets.2023.1233474","article-title":"Characterizing Ethiopian cattle production systems for disease burden analysis","volume":"10","author":"Y Li","year":"2023","journal-title":"Front Vet Sci"},{"issue":"1","key":"pone.0359944.ref002","doi-asserted-by":"crossref","first-page":"684","DOI":"10.1080\/09712119.2023.2274499","article-title":"Breeding objectives and selection criteria of farmers keeping indigenous cattle populations in north-west Ethiopia","volume":"51","author":"A Tenagne","year":"2023","journal-title":"J Applied Animal Res"},{"issue":"2","key":"pone.0359944.ref003","doi-asserted-by":"crossref","first-page":"124","DOI":"10.3844\/ajavsp.2025.124.132","article-title":"Cattle Breeding Programs and Trait Preferences in Ethiopia","volume":"20","author":"ME Seid","year":"2025","journal-title":"American J Animal and Veterinary Sci"},{"key":"pone.0359944.ref004","unstructured":"FAO (Food Administration Organisation of the United Nations). 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