{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,30]],"date-time":"2025-06-30T16:10:11Z","timestamp":1751299811412,"version":"3.41.0"},"reference-count":40,"publisher":"Intellect","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,3,1]]},"abstract":"<jats:p>In the dynamic scenario of luxury fashion, visual storytelling has become a crucial tool for brands to communicate their identity and connect with consumers emotionally. Fashion films (FFs) play a significant role in conveying brand narratives, aesthetics and values in an era where visual content dominates and consumer attention spans are limited. This study examines the intricate relationship between visual narrative elements, storytelling and the components of FFs within luxury fashion, using Storytailors\u2019s <jats:italic>Palindrome: Happiness Hunter<\/jats:italic> collection as a case study. The research aims to understand how these elements contribute to brand storytelling and identity building, the integration of storytelling into FFs and the representation of happiness in luxury fashion. Employing a multi-phase, qualitative approach that includes secondary data analysis, aesthetic analysis and primary interviews, this study explores the aesthetic, visual and narrative strategies employed in the collection and their impact on consumer perceptions and behaviours. Findings suggest that visual narrative elements in the <jats:italic>Palindrome: Happiness Hunter<\/jats:italic> collection significantly enhance the brand\u2019s storytelling and identity building. Furthermore, the integration of these storytelling elements in FFs fosters a deeper emotional connection with consumers, effectively presenting the relationship between happiness and luxury fashion. This study highlights the importance of visual storytelling in differentiating luxury fashion brands in a competitive market by creating emotionally resonant experiences that promote consumer loyalty.<\/jats:p>","DOI":"10.1386\/cc_00081_1","type":"journal-article","created":{"date-parts":[[2025,6,30]],"date-time":"2025-06-30T15:34:46Z","timestamp":1751297686000},"page":"21-37","source":"Crossref","is-referenced-by-count":0,"title":["Evoking happiness through visual storytelling in luxury fashion films: A case study"],"prefix":"10.1386","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4052-8315","authenticated-orcid":true,"given":"M\u00f3nica Mara","family":"dos Santos Lopes","sequence":"first","affiliation":[{"name":"Lus\u00f3fona University, CICANT"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1046-2263","authenticated-orcid":true,"given":"Manuel Jos\u00e9","family":"Dam\u00e1sio","sequence":"additional","affiliation":[{"name":"Lus\u00f3fona University, CICANT"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1036-963X","authenticated-orcid":true,"given":"Carla","family":"Sousa","sequence":"additional","affiliation":[{"name":"Lus\u00f3fona University, CICANT"}]}],"member":"358","reference":[{"key":"CIT0001","doi-asserted-by":"crossref","first-page":"2226","DOI":"10.3389\/fpsyg.2019.02226","article-title":"Standing in others\u2019 shoes: Empathy and positional behavior","volume":"10","year":"2019","journal-title":"Frontiers in Psychology"},{"key":"CIT0002","article-title":"Case study methodology as an educational tool for fashion business management","year":"2016","journal-title":"SSRN Electronic Journal"},{"issue":"1","key":"CIT0003","first-page":"3","article-title":"Who am I? 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