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Using a qualitative exploratory design through in-depth interviews, focus groups, and document analysis, the research examines how social media platforms influence conflict dynamics. The study applies and advances social identity, liberal feminist, and intersectionality theories to analyze social media\u2019s role in shaping conflict, mobilizing ethnic politics, and influencing women\u2019s involvement in peacebuilding. Findings reveal that the weaponization of social media intensifies polarization and offline violence. Women are disproportionately impacted through displacement, exclusion from peace negotiations, and heightened risks of gender-based violence, including rape. Contributing factors include hostile online environments, the digital divide, and prevailing socio-cultural norms. The study identifies significant gaps in leveraging digital platforms for sustainable peace, including government-imposed internet shutdowns, unregulated social media environments, and low media literacy. It recommends media literacy initiatives, inclusive peacebuilding frameworks, open and safe digital spaces, and gender-sensitive technological approaches. By centering digital technology, conflict, and gender in the Global South, this research contributes valuable insights to ongoing debates on ICT in conflict, peacebuilding, and women\u2019s empowerment.<\/jats:p>","DOI":"10.1515\/icom-2025-0007","type":"journal-article","created":{"date-parts":[[2025,9,1]],"date-time":"2025-09-01T09:55:32Z","timestamp":1756720532000},"page":"407-432","source":"Crossref","is-referenced-by-count":4,"title":["Silenced voices: social media polarization and women\u2019s marginalization in peacebuilding during the Northern Ethiopia War"],"prefix":"10.1515","volume":"24","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7035-8951","authenticated-orcid":false,"given":"Adem Chanie","family":"Ali","sequence":"first","affiliation":[{"name":"Department of Journalism and Communication , Bahir Dar University , Bahir Dar , Ethiopia"},{"name":"Hub of Computing and Data Science , University of Hamburg , Hamburg , Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8289-388X","authenticated-orcid":false,"given":"Seid Muhie","family":"Yimam","sequence":"additional","affiliation":[{"name":"Hub of Computing and Data Science , University of Hamburg , Hamburg , Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4686-5053","authenticated-orcid":false,"given":"Abinew Ali","family":"Ayele","sequence":"additional","affiliation":[{"name":"ICT4D Research Center , Bahir Dar Institute of Technology , Bahir Dar University , Bahir Dar , Ethiopia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8449-9624","authenticated-orcid":false,"given":"Chris","family":"Biemann","sequence":"additional","affiliation":[{"name":"Hub of Computing and Data Science , University of Hamburg , Hamburg , Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5316-3696","authenticated-orcid":false,"given":"Martin","family":"Semmann","sequence":"additional","affiliation":[{"name":"Hub of Computing and Data Science , University of Hamburg , Hamburg , Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"374","published-online":{"date-parts":[[2025,9,1]]},"reference":[{"key":"2025092409001528485_j_icom-2025-0007_ref_001","doi-asserted-by":"crossref","unstructured":"Nyadera, I. 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